Shutterstock Inks Associated Press Photo, Video Pact

Deal covers 3,000 and archive of 30 million photos and nearly 2 million video clips

Taylor Swift AP
Associated Press

Stock-media provider Shutterstock signed a three-year deal with the Associated Press, giving U.S. clients the ability to license the news agency’s daily and archived photo and video assets.

Terms of the deal were not disclosed. Under the pact, Shutterstock customers in the States will be able to license more than 30 million photos from AP Images and nearly 2 million video clips from AP Archive for editorial use. Shutterstock currently expects images from AP to be available starting next month, with video footage to be made available later in 2016.

Disclosure: Penske Media Corporation, publisher of Variety, has a business deal with Shutterstock under which event photography and archival editorial photos from Variety, WWD and all other PMC brands are available via Shutterstock.

AP produces approximately 3,000 images and video clips daily, along with about 100 ready-to-air packages produced by the agency’s staff from raw footage captured at news events.

“This marks a major step forward for Shutterstock’s editorial offering, providing trusted coverage of news events around the world to our Premier customers in the United States,” Jon Oringer, founder and CEO of Shutterstock, said in a prepared statement.

AP will benefit from Shutterstock’s sales and marketing reach into the U.S. segments “that AP has not traditionally served,” according to David Gwizdowski, the Associated Press’ senior VP of revenue, Americas.

In January 2015, Shutterstock acquired Rex Features, the largest independently owned photographic press agency in Europe.

Shutterstock competitors include other online marketplaces such as iStockphoto, Adobe’s AdobeStock and Dreamstime, and traditional stock content providers such as Getty Images and Corbis, whose content-licensing business was acquired by Visual China Group in January.