×
You will be redirected back to your article in seconds

Shia LaBeouf’s #Elevate Performance Art Puts Him in Elevator for 24 Hours

For his latest performance art project, Shia LaBeouf is live-streaming a 24-hour elevator ride in Oxford, England.

The project, called #ELEVATE, puts LaBeouf in a stationary elevator for 24 hours and invites visitors to come in and talk with him and his artistic collaborators, Luke Turner and Nastja Sade Ronkko, about whatever they want.

“Visitors are invited to address the artists and the Internet, so that their collective voices may form an extended, expansive and egalitarian Oxford Union address,” the official description said.

The ride began at 9 a.m. GMT Feb. 19 and will go until 9 a.m. Feb. 20 with a brief pause, during which LaBeouf will give a talk at Oxford Union, at 8 p.m. Topics broached so far include how his parents feel about his art, which animal he would want to be and which movies he wants to see.

“How do we do this and not feel douchey about it?” LaBeouf asked during the stream. “How do we make this egalitarian like the Internet? Let’s just move the talk to the elevator.”

#ELEVATE is just the most recent in a long string of performance art projects from LaBeouf, Turner and Ronkko. They most recently finished a cold-call experiment called #TOUCHMYSOUL following last year’s #ALLMYMOVIES, during which the actor sat in a New York City movie theater for three days straight and watched all of his movies in reverse order.

More Digital

  • Streaming Powers U.S. Latin Music Market

    Streaming Powers U.S. Latin Music Market to 18% Growth

    The U.S. Latin music business experienced its second year of double-digit growth in 2018, driven almost entirely by streaming, according to the RIAA’s year-end report. The Latin market grew 18% in 2018 to $413 million, driven by a nearly 50% growth in revenues from paid subscriptions, the report says. Streaming formats made up a whopping [...]

  • Editorial use only. No book cover

    Entertainment One, Universal to Partner on Home Entertainment

    Entertainment One and Universal Pictures Home Entertainment have signed a multi-year, multi-territory distribution agreement. UPHE will serve as the home entertainment distributor of eOne’s offerings across both physical and digital formats. The pact covers film, television, and select family content and includes all sales, marketing, and distribution, spanning the U.S., Canada, U.K., Germany, Spain, Australia, [...]

  • 'Darkwood' Delivers Surreal Horror to Nintendo

    'Darkwood' Delivers Surreal Horror to Nintendo Switch

    “Darkwood” is the sort of game you might not expect to find on the Nintendo Switch: It’s dark, violent, and immensely unsettling. But the top-down survival horror title is also an excellent fit for the platform, the sort of evocative experience that a player can methodically pick at in short stints, or sink into for [...]

  • MLB All-Star Game

    T-Mobile’s MLB.tv Subscription Giveaway Available Now

    T-Mobile is once again giving its customers free access to MLB.tv, Major League Baseball’s streaming service. The telco began giving away access to the streaming service Tuesday; anyone interested in signing up has until April 1 to do so. MLB.tv allows subscribers to stream regular season games on mobile and TV connected devices, and is [...]

  • The Federal Trade Commission building in

    FTC to Examine Privacy Practices of Major Internet Providers

    WASHINGTON — The Federal Trade Commission said it is launching an examination of the privacy practices of major internet providers including AT&T, Verizon, and Comcast to study how they use consumer information. Capitol Hill lawmakers have been giving added scrutiny to the tech industry’s use of consumer data for more than a year, but much [...]

  • Jessica Rodriguez Strictly Business Podcast

    Listen: Univision's Jessica Rodriguez on Shaking Up a Traditional TV Brand

    With new leadership in place at Univision, the network is evolving in ways its fast-growing Hispanic audience in the U.S. might find surprising. Look no further than the broadcaster’s primetime schedule, according to Jessica Rodriguez, CMO of Univision Communications and president/COO of Univision Networks, who relied on audience research to shake up traditional notions of [...]

  • Electronic Arts Logo

    EA Laying Off 350 People, About 4% of Staff

    Electronic Arts is laying off about 350 of its 9,000-person staff, CEO Andrew Wilson announced in a blog post on its website Tuesday. In the brief, open letter, Wilson noted that the move was made to “address our challenges and prepare for the opportunities ahead,” and to “better deliver on our commitments, refine our organization [...]

More From Our Brands

Access exclusive content