You will be redirected back to your article in seconds

Samsung Shutters Milk Music Streaming Service in Australia

Samsung is starting to back out of its Milk Music streaming service, at least Down Under: The company informed users in Australia via email this week that Milk Music will be shutting down in the country at the end of next month.

“With a heavy heart, we will be closing the service in Australia on April 28, 2016,” the email reads. “After this date, you will no longer be able to stream music or access your cached music from Samsung Milk Music on your Samsung devices.”

Samsung is giving Milk Music users a kind of departing gift in the form of a 3-month free trial for Google Play Music, the subscription music service run by longtime frenemy Google. It already stopped charging paying users earlier this month.

Samsung first launched Milk Music as Pandora-like streaming service in the U.S. two years ago, and has since also launched local offsprings in Australia, New Zealand, South Korea and Malaysia.

However, it looks like the service didn’t perform as expected: Multiple sources told Variety earlier this month that Samsung was likely going to shut down Milk Music. The company said at the time that it was committed to its Milk-branded media services, which also include the Milk VR video streaming service on Samsung’s Gear VR headsets.

In February, the New York Post reported that Samsung was looking to acquire Jay Z’s music service Tidal, but a Samsung spokesperson told Variety earlier this month that “the rumor of Samsung acquiring Tidal is not true.”

With that in mind, it’s still unclear what the shut-down of Milk Music in Australia exactly means for users in the U.S. A Samsung spokesperson didn’t comment on the fate of Milk Music in markets other than Australia, and instead sent Variety the following statement: “Samsung remains committed to delivering engaging, connected entertainment experiences through our Samsung Milk platform. We continue to make adjustments to our strategy and investment in VR, music and entertainment to ensure our loyal Samsung owners enjoy the most cutting-edge content and services that our industry has to offer.””

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content