Virtual reality may not be a huge market on its own yet, but it clearly helps to sell other devices. Case in point: Samsung is bringing back the Gear VR promotion it first ran when it introduced its new line of flagship phones earlier this year.

Just in time for Father’s day, Samsung is offering anyone who buys a Galaxy S7 edge, Galaxy S7, Galaxy S6 edge+, Galaxy S6 edge, Galaxy S6, or Galaxy Note5 from a participating retailer a free Gear VR headset as well as virtual reality content worth $50. The promotion began earlier this week, and will run through June 19.

Gear VR has been a bit of a hit for Samsung; the device was sold out for weeks when it got first introduced last fall, and Samsung saw more than one million active Gear VR users in April.

However, that isn’t stopping Samsung from hedging its bets with regards to the future of VR. Its own Gear VR headset is powered by Facebook-owned Oculus, but Samsung also is also joining a number of other handset manufacturers in supporting Google’s competing Daydream VR platform.