×

Standalone Streaming Services Far More Popular On Roku Than TV Everywhere Apps: Study

Updated. HBO’s decision to offer its programming via a standalone streaming service seems to be paying off: The network’s HBO Now app is now the fourth-most-installed third-party app on Roku streaming devices, according to new data released by Shodan, a search engine for internet-connected devices.

HBO Now’s app is trailing Netflix, Amazon and Hulu, and is closely followed by Showtime’s standalone video service. However, another category of content services is notably amiss from the top 10 of most-installed third-party apps: TV Everywhere services. HBO’s own HBO Go service ranks 15th, FoxNow comes in at number 19, and WatchESPN even ranks 22nd.

Roku disputed these findings after Variety first published this story, with a spokesperson telling us that the install base of an app “don’t necessarily reflect viewing.” She added: “Sometimes people install a channel but never view it.”

Roku instead pointed Variety to a list of most-watched channels on its website, which does list the HBO Go on 7th place and the TWC TV app 9th. This list is based on hours streamed, according to Roku’s spokesperson, who said she wasn’t able to break app performance down further because of nondisclosure agreements with content providers.

Popular on Variety

Shodan acquired its insights by querying Roku devices directly connected to the internet. Shodan founder John Matherly stated on Reddit that the company’s sample size was about 1600 devices. That may sound small, but actually is a statistically relevant sample. Roku now has more than nine million active accounts per month.

There are however two big caveats: For one, the install base is only a rough indicator for actual use. Some Roku owners may decide to install an app, but then never actually use it. Secondly, Roku devices come with a number of apps pre-installed, which is often based on commercial agreements between the company and app publishers. However, users are free to uninstall any app, and replace it with any other app from Roku’s 3000+ app collection.

Update: 1/22/2016: This post was updated throughout to add a response from Roku as well as to clarify the methodology behind the original study.

More Digital

  • Apple-Coronavirus

    Apple Warns of Sales Shortfall for March Quarter, Blaming Coronavirus Outbreak

    Apple said the spread of the coronavirus in China has disrupted iPhone manufacturing and driven down sales in the country. As a result, the tech giant said it now expects to undershoot the revenue guidance it previously provided, of between $63.0 billion and $67.0 billion its fiscal 2020 second quarter (which ends March 28). “Work [...]

  • Jeff Bezos

    Jeff Bezos Forms $10 Billion Fund to Fight Climate Change

    Multi-billionaire Jeff Bezos, the world’s wealthiest person, announced a $10 billion fund to invest in projects that will combat the alarming trend of climate change. The Amazon founder and CEO announced the formation of the Bezos Earth Fund in an Instagram post Monday (Feb. 17).⁣⁣⁣ According to Bezos, the fund will begin issuing grants this [...]

  • Jake Paul

    YouTuber Jake Paul Launches Entrepreneur How-To Platform, Financial Freedom Movement

    YouTuber Jake Paul wants you to be financially free, for $19.99 a month.  At a rally on Saturday, the content creator — along with influencer friends and around 50 teenage and tween-age fans, some chaperoned by parents — launched the Financial Freedom Movement (FFM) in partnership with GenZ Holdings Inc., a Los Angeles-based brand development [...]

  • HQ Trivia

    HQ Trivia Live Game App Shuts Down

    After a two and a half years, HQ Trivia — the live game-show app that gave away cash prizes to winners — is shutting down. HQ Trivia’s move to shut its doors was first reported by CNN. The company is laying off its 25 full-time staffers, according to the report. In a tweet Friday, CEO [...]

  • Golden Mics - The Podcast Academy

    The Oscars of Podcasting? First 'Golden Mics' Awards to Debut in 2021

    The burgeoning podcast biz is looking for its own version of the Oscars, Emmys and Grammys. On Friday, a group of podcast publishers and producers including Spotify, NPR, PRX, Sony Music Entertainment and Wondery announced the formation of the Podcast Academy, a membership-based organization dedicated to promoting the medium. As part of its charter, the [...]

More From Our Brands

Access exclusive content