“We regret to inform our fans that our commissioner, Roger Goodell, has passed away. He was 57. #RIP,” the tweet said, which the NFL has since deleted.
Moments later, Brian McCarthy, the league’s vice president of communications, confirmed via his Twitter account that the “NFL Twitter account was hacked” and Goodell is “alive and well.”
Two additional tweets appeared on the NFL’s account shortly after the first was deleted. “Oi, I said Rger Goodell has died. Don’t delete that tweet,” the hacker wrote in a second tweet, and “OK, OK you amateur detectives win. Good job” followed.
CNBC ran with the story following the initial tweet, and ran a breaking news banner on air three minutes later reading that Goodell passed away. The banner changed two minutes later, saying the NFL had deleted the tweet.
Anchor Sue Herera later that morning announced on-air that the NFL confirmed the Twitter account was hacked, and that Goodell was alive.