×
You will be redirected back to your article in seconds

Rihanna’s ‘Anti’ Release Gets Tidal 1 Million Trial Subscriptions in Half a Day

It’s been a good day for Tidal: The Jay Z-owned streaming music service signed up one million trial subscribers as part of a promotion with Samsung in a matter of hours on Thursday. The influx of users was driven by none other than Rihanna.

Rhianna released “Anti” exclusively on Tidal Thursday, and Samsung gave away one million free download codes on a first-come first-serve basis. Each of these downloads came with a 60-day free trial to Tidal.

Codes were all used up by the early afternoon, but Rihanna fans can still stream the album for free on Tidal, or buy the album as a download for $11.99. The album was streamed more than 13 million times during the first 14 hours, according to a Tidal spokesperson.

Streaming music services frequently strike exclusive deals with major artists to promote their services, but these deals are generally time-limited. The same is true for “Anti”: The album will be available on other music services, including Apple Music and Spotify, in a week.

Tidal’s one million new trial users also do come with a big caveat: Downloading “Anti”, and in turn signing up for Tidal, didn’t require users to enter a credit card number. This means that come March, Tidal won’t be able to automatically convert those users into paying customers.

More Music

  • Lil Nas X arrives at the

    Lil Nas X, Young Thug, Jamie XX Highlight Adult Swim Festival Lineup

    The second annual Adult Swim Festival is set to take place on Friday, November 15 and Saturday, November 16 at Los Angeles’ Banc Of California Stadium. Music acts on the bill include Lil Nas X (pictured), Jamie xx, Vince Staples, Young Thug, Dethklok, Captain Murphy and Tierra Whack, among many others. Additional offerings include comedy [...]

  • Katy Perry clock ticking

    Looking for a Summer Hit? Put a Ticking Clock in Your Song, Plus Other Pop Signifiers

    With the summer officially under way, it’s time to ponder what stands the best chance of becoming that anthem blasting out of car radios, dominating streaming playlists and capturing earbuds coast-to-coast as the weather heats up. According to Hit Songs Deconstructed’s David Penn, who founded the music data and analytics company in 2011 with his [...]

  • Rihanna at the BET Awards, Show,

    Rihanna's 2019 Album: Everything We Know So Far About 'R9'

    Rihanna clearly hasn’t spent all her time “day drinking” lately. There was a method behind the madness of seeing her in seemingly carefree mode as she downed shots with Seth Myers last week on late-night TV. She was in full promotion mode — but for the Fenty fashion line, a new designer label she’s launching [...]

  • James Blake

    James Blake Signs Publishing Deal With Pulse Music Group

    James Blake has signed an exclusive global publishing deal with Pulse Music Group. Scott Cutler and Josh Abraham, co-CEOs of Pulse Music Group, and Maria Egan, president and head of creative, announced the signing for future works. Already a Grammy winner earlier this year (for “King’s Dead” with Jay Rock, Kendrick Lamar and Future, from [...]

  • Singer-rapper Psy performs during the 70th

    YG Agency Boss Quits as K-Pop Scandals Expand

    Yang Hyun-suk last week resigned from his remaining positions at YG Entertainment. The talent agency he co-founded is deeply mired in a series of inter-linked scandals that stretch from drugs to prostitution. Problems started with the band Bigbang and its star Seungri, but now also encompass other YG artists. Hwang Bo-kyung was appointed as the [...]

  • Michael JacksonMichael Jackson Concert, Los Angeles,

    Michael Jackson Estate Issues Statement of Support on 10th Anniversary of His Death

    Michael Jackson’s estate issued a statement Monday in support of the late pop star on the 10th anniversary of his death amid an ongoing battle over his reputation and legacy. The statement described Jackson as a “gifted artist and extraordinary humanitarian” whose continued influence in dance, fashion, music and art has made him “more important [...]

  • Lady Gaga Vegas Residency

    Lady Gaga Talks Importance of Pronouns, Gay Pride During Rousing Speech

    Lady Gaga was all about pride during her SiriusXM show at Harlem’s Apollo Theater Monday night. In between songs, the “Born This Way” pop star gave a rousing speech about the importance of asking people’s pronouns and the necessity of gay pride. She also referenced transgender activist Marsha P. Johnson who was widely credited with [...]

More From Our Brands

Access exclusive content