×
You will be redirected back to your article in seconds

Napster Is Back as Rhapsody Rebrands Its Streaming Service

Remember Napster? Music streaming service Rhapsody hopes you do, as the company is getting ready to rebrand its U.S. operations under the Napster name.

The change won’t change anything for existing Rhaspody subscribers, the company promised in a blog post Tuesday, detailing that there will be “no changes to your playlists, favorites, albums, and artists.  Same music. Same service. Same price.”

So why is Rhapsody rebranding, you might ask? One reason is that it can. Rhapsody has owned the Napster brand ever since it acquired it from Best Buy in 2011.

Since then, Rhapsody has already been running its own service under the Napster brand in most countries, but kept the Rhapsody branding in the U.S. to not confuse its local user base.

But in recent months, Rhapsody has been feeling the heat from bigger and faster-growing competitors. Apple announced earlier this week that Apple Music now has 15 million paying customers, and Spotify revealed earlier this spring that it now has over 30 million paying subscribers.

As a result, Rhapsody has been forced to lay off some staffers, and is reportedly also closing its San Francisco office. A spokesperson framed both the rebrand and the layoffs as steps to “better position the company for growth” in a note sent to reporters Tuesday.

More Music

  • Wynn Nightlife Announces Residency for Roving

    Wynn Nightlife to Host Las Vegas Residency for Roving Spanish Party Elrow

    One of Las Vegas’ biggest music players is doubling down on the power of a global brand instead of just a single DJ to help them stay on top of Sin City’s increasingly competitive clubbing scene. Wynn Nightlife has announced a year-long residency and partnership with Spain’s Elrow, a respected Ibiza-born party that last year [...]

  • PledgeMusic Down to a ‘Skeleton Staff,’

    PledgeMusic Down to a ‘Skeleton Staff,’ Although a Potential Buyer Is in the Wings

    PledgeMusic, the direct-to-fan marketplace that has faced serious financial troubles in recent months, is down to a “skeleton staff” and payroll in the U.S. office ceased within the last month, sources close to the situation tell Variety, although a potential buyer is “very interested” in the company and has been in due diligence for several [...]

  • The Top 10 Portrayals of Record

    Music Executives on Screen: 10 Memorable Movie Portrayals

    In the Netflix biopic “The Dirt,” Pete Davidson of “Saturday Night Live” fame portrays A&R exec Tom Zutaut, the man who signed Motley Crue to Elektra and Guns N’ Roses to Geffen, while veteran character actor David Costabile (“The Wire,” “Billions”) is manager Doc McGhee. They follow in a long and illustrious line of label [...]

  • MTV EMAs to Be Held in

    MTV EMAs to Be Held in Seville, Spain

    The MTV EMAs are returning to Spain, heading for the city of Seville after last year’s edition in Bilbao, MTV announced Monday. The 26th annual MTV Europe Music Awards, which will feature acts and music from around the world, is to take place Nov. 3. “We are thrilled to land in Seville for the 2019 [...]

  • R. Kelly

    Dubai Government Says No R. Kelly Concerts Planned in United Arab Emirates

    The government of Dubai has denied that any R. Kelly concerts are planned in the United Arab Emirates after Kelly’s attorney asked a Chicago judge last week to delay a ruling on the R&B singer’s request to travel to Dubai to perform. Local newspaper “The National,” which has government ties, carried a story Monday quoting [...]

  • Singer Scott Walker Dead at 76

    Singer Scott Walker Dies at 76

    Scott Walker, the American singer who attained massive success as a pop star in England before veering off into avante-garde music, has died, according to his label, 4AD. He was 76; no cause or date of death was immediately announced. “It is with great sadness that we announce the death of Scott Walker,” a post [...]

More From Our Brands

Access exclusive content