FXated, geared around vfx-related content and creators, will distribute free, ad-supported content on YouTube, Facebook and its owned-and-operated site at fxated.com. The network’s first original short-form series — action-hero show “Super Horse,” about a crime-fighting equine, developed by Joe Murayama (YouTube’s PixelStorm Films) — debuted Monday.
Red Arrow, owned by German broadcasting giant ProSiebenSat.1, announced the creation of L.A.-based Ripple Entertainment last fall. The venture is led by CEO Gilman, former exec VP of digital content at FremantleMedia North America, and chief revenue officer Ziemianski, previously head of digital partnerships and cross-platform strategy at FMNA.
“As the VOD world quickly evolves, we continue to see opportunity in building vertically focused media brands with high-quality video programming,” Ziemianski said in a statement. “As Ripple’s first network, we’re excited about FXated’s place in the market, and we’re looking forward to launching our other networks in the coming weeks and months.”
In addition to “Super Horse,” FXated is working with other emerging and established VFX creators including Fury Fingers, Mars Rising Films and Mike Diva to develop, produce and distribute original series and one-off videos.
Watch the first episode of “Super Horse”: