×

Razer Acquires THX as Both Expand Focus to Virtual Reality

Gaming accessory maker Razer has acquired THX and will continue to run the audio company as an independent subsidiary, both companies announced Monday. Razer is acquiring the company from Creative Labs; terms of the acquisition have not been disclosed.

The acquisition will help THX to expand its business both overseas, with a special focus on China, as well as toward new device categories, including virtual reality (VR) headsets, said THX CEO Ty-Ahmad Taylor. “We will be exceptionally well capitalized moving forward,” Taylor told Variety.

THX was founded by George Lucas in 1983, and spun off from Lucasfilm in 2002. The company is best known for certifying movie theater sound systems, and has also been offering the same services in the home theater and automotive space. More recently, it has been looking to certify VR headsets, according to Taylor.

Razer on the other hand is best known for making gaming PCs, keyboards, mice, and other gamer-focused accessories. The company has also been aiming to expand into VR, and developed an open source-based VR software platform.

Asked whether this could potentially lead to conflicts of interest, Taylor said that he didn’t foresee any problems. “We are not constrained as to who we work with,” he said.

More Digital

  • Jessica Rodriguez Strictly Business Podcast

    Listen: Univision's Jessica Rodriguez on Shaking Up a Traditional TV Brand

    With new leadership in place at Univision, the network is evolving in ways its fast-growing Hispanic audience in the U.S. might find surprising. Look no further than the broadcaster’s primetime schedule, according to Jessica Rodriguez, CMO of Univision Communications and president/COO of Univision Networks, who relied on audience research to shake up traditional notions of [...]

  • Electronic Arts Logo

    EA Laying Off 350 People, About 4% of Staff

    Electronic Arts is laying off about 350 of its 9,000-person staff, CEO Andrew Wilson announced in a blog post on its website Tuesday. In the brief, open letter, Wilson noted that the move was made to “address our challenges and prepare for the opportunities ahead,” and to “better deliver on our commitments, refine our organization [...]

  • How Will Apple TV+ Impact Netflix?

    How Will Apple TV+ Shake Up Netflix? Analysts Are Split

    Is Apple’s star-fueled streaming service a “Netflix killer” — or just another incremental challenger chasing the market leader? Wall Street don’t agree on whether Apple TV+ will put a big dent in Netflix’s subscriber momentum with the debut of its premium subscription VOD service later this year. At its splashy unveiling Monday, Apple trotted out [...]

  • iHeartMedia Strikes Multi-Year Deal With LiveXLive

    iHeartMedia Strikes Multi-Year Deal With LiveXLive

    iHeartMedia today announced a multi-year agreement with LiveXLive, a digital media company focused on live entertainment. According to the announcement, the deal combines content, production, distribution and promotion. The newly expanded partnership gives LiveXLive exclusive global livestreaming rights for 17 iHeartRadio marquee events this year, including iHeartRadio’s ALTer Ego, iHeartCountry Festival, iHeartRadio Wango Tango, Daytime Stage at [...]

  • Parcast-Spotify

    Spotify Is Buying Parcast, Its Third Podcasting Acquisition This Year

    Spotify announced plans to acquire Parcast, a scripted-entertainment podcast studio — the streaming giant’s third podcasting pickup so far in 2019. Financial terms of the deal weren’t disclosed. Spotify expects the acquisition to close in the second quarter of 2019. The Parcast acquisition comes after Spotify last month paid around $337 million to buy two [...]

  • YouTube logo

    YouTube Denies Report That It's Exiting Scripted Dramas, Comedies

    YouTube claims it is not pulling up stakes from original entertainment — denying a report by Bloomberg over the weekend that the Google-owned video service was cancelling plans for “high-end dramas and comedies” and had stopped taking pitches for “expensive” scripted shows. In a statement, a rep said, “YouTube denies the report” and cited its [...]

  • Apple to Launch New Apple TV

    This Is What Apple's New TV Service Will Actually Look Like

    Apple unveiled its much-anticipated video service at a press event in Cupertino Monday, promising a range of originals via its forthcoming Apple TV+ service as well as easy access to third-party video subscription services. But while many of the big names attached to Apple’s video efforts were known beforehand, one significant detail wasn’t: How are [...]

More From Our Brands

Access exclusive content