Project Greenlight Digital Studios Pledges $95,000 to Fund Animated Series Ideas

Adaptive Studio’s Project Greenlight Digital Studios is launching an open internet contest to find the next breakout animated series, offering a total of $95,000 to winning creators to develop their toon concepts.

The studio behind Matt Damon and Ben Affleck’s docuseries “Project Greenlight” on HBO (which the premium cabler canceled after a one-season revival) is partnering with content-crowdsourcing site Tongal on “The Next Great Animated Series,” which kicks off Wednesday.

Five winning series idea will be selected by a panel of industry judges along with votes by Tongal users, with each finalist to receive $5,000 to create a proof-of-concept video. Project Greenlight Digital Studios and Tongal will then pick one grand-prize winner, who will receive $70,000 to produce an 11-minute pilot that the companies will market for distribution.

“Working with Tongal on this project is the perfect fit as we share a goal of providing opportunities for filmmakers to showcase their creative ideas and bring them to life,” said Brittany Turner, VP of digital at Adaptive Studios.

From Nov. 16 to Dec. 14, contestants can submit one- to three-minute pitch videos about their idea at tongal.com/nextgreatanimatedseries. The pitch video must include a concept and treatment, and can include character animations, concept art and scripts. The series can be intended for adults, kids or both, and can employ a variety of animation formats including 2D, 3D, stop-motion, CGI, claymation, papercraft and mixed media. Project Geenlight Digital Studios and Tongal say they are looking for “unforgettable characters, fun conflict, compelling storylines, strong formats, engaging worlds and clever points of view.”

Fans will vote for the top 10 “Next Great Animated Series” pitches from Jan. 4-18, 2017, and the top five winners will create proof-of-concepts that will be voted on through April 3. The winning pilot will then move into pre-production, with the pilot to be produced between May and August next year.

Santa Monica-based Tongal, founded in 2008, claims to have a network of 120,000 independent writers, directors, producers and animators worldwide for its proprietary content-development platform. The company produces TV ads, social and digital campaigns, and original entertainment for clients including Mattel, Lego, Nestle, Mattel, NASA, Unilever and General Motors. In January, Tongal signed a representation deal with UTA to develop relationships with studios, networks, digital publishers, advertising agencies and brand marketers and bringing UTA clients to the Tongal platform.

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