×

Pokemon Go Wearable to Go on Sale September 16

Pokemon Go is about take a step beyond the phone: Nintendo will start selling a wearable device called Pokemon Go Plus  next week. The device will become available on September 16 for a retail price of $35.

Pokemon Go Plus will work a little bit like an activity tracker, connecting to a phone via Bluetooth, and is looking to make the game less distracting. Currently, players have to have the game open on their phones while walking through their neighborhoods to find Pokemon and in-game locations called Pokestops that can be used to acquire digital goods.

With Pokemon Go Plus, the phone can be in one’s pocket. When a player passes by a Pokestop or when a Pokemon pops up nearby, the device is going to vibrate and light up. Players can even collect digital goods and catch Pokemons without taking out their phone.

“Now you’ll be able to play and enjoy your walk, run, hike, park trips or visits to the library without having to look at your screen all the time,” game maker Niantic wrote on its blog Thursday.

Pokemon Go Plus won’t be the only wearable to support gameplay straight from the wrist. Apple announced Wednesday that the game is also coming to its Apple Watch. In conjunction with that announcement, Niantic revealed that Pokemon go has been downloaded more than 500 million times since its launch in July, and that its players have collectively walked 4.6 billion kilometers.

And a new report from App Annie estimates that Pokemon Go has generated more than $500 million via in-app purchases, which would be a new record: It took Candy Crush more than 200 days to reach that milestone; Pokemon Go got there in just over 60 days.

More Digital

  • Vobile - ZEFR acquisition - Yangbin

    Zefr Sells Its Copyright-Flagging and YouTube Channel-Management Businesses to Vobile for $90 Million

    Vobile Group, a video protection and measurement company, announced a deal to acquire Zefr’s RightsID copyright-management and ChannelID YouTube channel-management businesses for about $90 million. According to the companies, Zefr’s RightsID and ChannelID together generated over $40 million in revenue in 2018 and were profitable. The deal stands to more than triple the revenue for [...]

  • Justin Connolly

    Disney Merges All Media Sales and TV Channel Distribution Under Justin Connolly

    Disney promoted longtime ESPN exec Justin Connolly to the new role of president, media distribution, overseeing a single organization that combines all of the company’s media sales and TV channel distribution operations. Connolly previously served as EVP, affiliate sales and marketing, Disney and ESPN Media Networks. Based in New York, he will report to Kevin [...]

  • NASA - International Space Station

    Hulu Is Getting NASA TV in Time for the Moon Landing Anniversary

    Hulu’s live TV service is getting NASA TV just in time for the 50th anniversary of the Apollo 11 mission. In addition to a live feed, which is available only to subscribers of Hulu’s live TV tier, Hulu is also gaining access to select NASA TV series on demand. The live TV deal was announced [...]

  • iheartmedia logo

    iHeartMedia Stock Drops in NASDAQ Debut

    Shares of iHeartMedia, the U.S.’s biggest radio network, fell as much as 7% after they commenced trading Thursday on the NASDAQ Global Select Market, and ended the day down around 3%. Last month, after exiting a year-long bankruptcy reorg, iHeartMedia announced it was approved for listing on NASDAQ, instead of pursuing an IPO. The company’s [...]

  • iHeartMedia-Pride-Media-TheOutcast-Logo

    iHeartMedia, Pride Media to Co-Produce Slate of LGBTQ+ Podcasts

    iHeartMedia is teaming with Pride Media, the media company whose brands include Out, The Advocate and Pride, to co-produce a slate of LGBTQ+ podcasts in 2019-20. The partnership will kick off with “The Outcast,” an iHeartRadio original podcast co-produced with Out Magazine. Hosted by Out Magazine deputy editor Fran Tirado, the weekly podcast will explore [...]

  • Netflix Reed Hastings

    Netflix Shares Dive After Q2 Stumble: Just a Hiccup or Sign of Bigger Trouble?

    Netflix badly undershot its subscriber forecasts for the second quarter of 2019 — posting its first net U.S. customer decline since 2011 while growth slowed considerably overseas. The company added 2.7 million subs worldwide, almost half as many as the 5 million it had projected. With the big miss, Netflix shares took a predictable hit, [...]

More From Our Brands

Access exclusive content