You will be redirected back to your article in seconds

Pokemon Go Boosts Sales at GameStop Stores, May Launch McDonald’s Partnership in Japan

Breakout mobile game hit Pokemon Go is starting to generate some significant revenue in the real world: GameStop CEO Paul Raines told The Street this week that the game is starting to have a notable impact on his chain’s stores. Now, McDonald’s seems to be getting ready to get in on the action as well and become the game’s first official sponsor for physical locations.

Pokemon Go encourages its players to visit places in the real world, which are being used to unlock in-game items. So-called Pokestops for example can be use to charge up on Pokeballs, which players need to capture Pokemons.

Pokestops are often associated with historical landmarks, murals and other points of interest — but GameStop discovered that 462 of its stores are also within reach of a Pokestop or similar in-game location. Sales at these stores increased by 100 percent over the past weekend, according to Raines, who added that the chain has also seen sales of Pokemon merchandise up across all of its stores.

The overlap of GameStop stores and Pokemon Go locations seems to be coincidental, but game maker Niantic Labs has long hinted at plans to monetize Pokemon Go through partnerships with physical retailers. A first such partnership could launch as early as this coming Wednesday, according to a Techcrunch report.

That’s when Pokemon Go is reportedly launching in Japan, where McDonald’s will be the game’s first commercial partner. At launch, 3000 of the fast food chain’s restaurants across Japan are going to become in-game locations, with the hope that players will order some burgers and fries to celebrate their latest caught Pokemons.

More Digital

  • Phillip Eubanks and Marc Hemeon Join

    Phillip Eubanks and Marc Hemeon Join Troy Carter’s Q&A

    Q&A, the music and tech company founded by former Lady Gaga manager and Spotify exec Troy Carter, today announced the appointments of Phillip Eubanks as Chief Operating Officer (pictured above, right) and Marc Hemeon as Head of Design (left). The pair join Carter, J. Erving (Human Re Sources, Atom Factory), Suzy Ryoo (Atom Factory, OMD) [...]

  • Simran Sethi Quits Netflix India Role

    Simran Sethi Quits Netflix India Role

    Simran Sethi, the Los Angeles-based director of Netflix international originals, responsible for India content, has resigned and will quit after a transition period. Netflix did not comment. Sources familiar with the matter told Variety that Netflix prefers an executive based in India to oversee local original content that has now grown to 11 series and [...]

  • The Secret Life of Pets 2

    ‘The Secret Life of Pets 2’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending with “The Secret Life of Pets 2.” Ads placed for the animated film had an estimated media value of $11.52 million through Sunday for 869 national ad airings [...]

  • Cory-Haik-Vice

    Vice Media Hires Cory Haik, Former Mic Publisher, as Chief Digital Officer (EXCLUSIVE)

    Vice Media has recruited Cory Haik, former publisher of digital news start-up Mic, as chief digital officer to lead the youth-culture company’s global internet businesses. Haik will be based at Vice’s Brooklyn headquarters and report to CEO Nancy Dubuc. She most recently worked at Mic, which last fall laid off virtually its entire staff before [...]

  • Snapchat logos

    Porn Studio Starts Building X-Rated Snapchat Lenses, Encourages Users to Do the Same

    Adult entertainment company Naughty America wants to use augmented reality to get the word out about its paid services. The company has begun to make Snapchat lenses featuring some of its models, and is teaching its audience to do the same. Naughty America shared three such lenses on its website (link not safe for work) [...]

  • New, Likely Cheaper Galaxy Home Speaker

    Samsung Is Getting Ready to Introduce Second Smart Speaker

    Samsung still isn’t selling its Galaxy Home smart speaker, but the company may be getting ready to introduce a second model soon: An FCC filing for an “AI speaker” suggests that the new model, like the original Galaxy Home, will be dual-branded, featuring both Samsung’s own brand name as well as that of its audio [...]

More From Our Brands

Access exclusive content