×

Pokemon Go Boosts Sales at GameStop Stores, May Launch McDonald’s Partnership in Japan

Breakout mobile game hit Pokemon Go is starting to generate some significant revenue in the real world: GameStop CEO Paul Raines told The Street this week that the game is starting to have a notable impact on his chain’s stores. Now, McDonald’s seems to be getting ready to get in on the action as well and become the game’s first official sponsor for physical locations.

Pokemon Go encourages its players to visit places in the real world, which are being used to unlock in-game items. So-called Pokestops for example can be use to charge up on Pokeballs, which players need to capture Pokemons.

Pokestops are often associated with historical landmarks, murals and other points of interest — but GameStop discovered that 462 of its stores are also within reach of a Pokestop or similar in-game location. Sales at these stores increased by 100 percent over the past weekend, according to Raines, who added that the chain has also seen sales of Pokemon merchandise up across all of its stores.

The overlap of GameStop stores and Pokemon Go locations seems to be coincidental, but game maker Niantic Labs has long hinted at plans to monetize Pokemon Go through partnerships with physical retailers. A first such partnership could launch as early as this coming Wednesday, according to a Techcrunch report.

That’s when Pokemon Go is reportedly launching in Japan, where McDonald’s will be the game’s first commercial partner. At launch, 3000 of the fast food chain’s restaurants across Japan are going to become in-game locations, with the hope that players will order some burgers and fries to celebrate their latest caught Pokemons.

Popular on Variety

More Digital

  • Geneva Wasserman

    Condé Nast Taps Film Veteran Geneva Wasserman as SVP of Motion Pictures

    Condé Nast Entertainment hired Geneva Wasserman as senior vice president of motion pictures, overseeing development of the media company’s slate of feature film properties. Wasserman, a nearly 20-year veteran of the entertainment industry, most recently served as co-founder and executive producer of production firm Project Z Entertainment. She takes over the role at CNE after [...]

  • A view of the SK Telecom

    Korean Regulators Approve Four-Way Streaming Merger

    South Korean regulators have approved the merger of the video services of three local broadcasters and SK Telecom’s streaming app Oksusu. The new service, operating under the name Wavve will launch in September and be Korea’s largest. Proposed in January as a measure to combat the incursion of international video players, the deal was given [...]

  • siriusxm on playstation

    SiriusXM Announces $4 Streaming Plan for Students

    SiriusXM took another step towards taking its subscription service past the car Tuesday: The company announced a new student subscription tier that gives eligible college students access to music and talk radio stations on their mobile and connected devices for $4 per month. Some of the content available for this price includes SiriusXM’s more than [...]

  • Mission - Impossible - 1996

    Stan Australian Streamer Inks Content Deal With Paramount

    Stan, the Australian streaming video firm owned by Nine Entertainment, has signed a content supply deal with Paramount Pictures. The multi-year agreement adds to Stan’s line up of arrangements with Hollywood suppliers that already includes MGM, Disney, and Lionsgate. Subscription video has taken off hugely in Australia, where there are now an estimated 12.3 million [...]

  • Good Boys Movie

    ‘Good Boys’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending for the second week in a row with “Good Boys.” Ads placed for the comedy had an estimated media value of $4.42 million through Sunday for [...]

  • Janice Lee

    Asian Streamer Viu Adds Wattpad Development Deal

    Multi-territory Asian video streaming service Viu has struck an original content deal with tech-driven story firm Wattpad. Together they aim to develop film and TV series under the Viu Original label. Canada-based Wattpad hosts a vast library of user-generated stories, with a claimed user base of 80 million, including 22 million in the Asia Pacific [...]

  • Oculus Go Product Shot

    Former Oculus Head of Mobile VR Max Cohen Leaves Facebook

    Early Oculus staffer Max Cohen, who at one point led mobile product for the VR unit, has left Facebook this week, Variety has learned. Cohen’s departure is just the latest staff defection for Facebook’s VR team, which recently also lost its head of VR product, Oculus co-founder Nate Mitchell. A Facebook spokesperson declined to comment. [...]

More From Our Brands

Access exclusive content