You will be redirected back to your article in seconds

Playboy Launches Nudity-Free Magazine on Apple iTunes, Google Play

Playboy’s 63-year-old magazine — recently stripped of nude pictorials — is now also an app.

Playboy Enterprises is selling digital copies of the men’s magazine on Apple’s iTunes Store and Google Play stores. The digital version of Playboy is available for $17.99 per year or for $5.99 per issue. That’s the same as the current annual price for a print subscription, but a discount off the single-copy newsstand price of $7.99; Playboy is also offering a combo $19.99 print-plus-digital bundle.

The move is part of the company’s broader overhaul to boost digital revenue, centering the male-focused brand around lifestyle, entertainment and culture instead of photos of naked women. Playboy’s internet audience has grown steadily over the past year, as the magazine’s circulation has fallen from its 1975 peak of 5.6 million to less than 600,000 by mid-2016.

In 2014, Playboy.com eliminated nude photos from its website, conceding defeat to internet porn, and the Hugh Hefner-founded magazine dropped nude spreads earlier this year. That said, while it has quit publishing explicit nudity, Playboy’s content mix still prominently features women in various states of undress and come-hither poses.

Customers who download the app during the month of October will receive complimentary access to six 2016 issues of Playboy, beginning with the company’s redesigned, nudity-free March 2016 issue. The mag is distributing the digital version through the Zinio Pro platform.

“Inclusion in the iTunes and Google Play stores is an important milestone for Playboy as we continue to explore opportunities to introduce our content to new audiences all over the world,” said David Israel, COO and CFO of Playboy Enterprises.

The October “Renegades” issue of Playboy magazine features actor-musician Sky Ferreira (pictured above) on two separate covers. Other subjects profiled in the issue include comedy superstar Kevin Hart; comedian and “Fresh Off the Boat” writer Ali Wong; retired pro skateboarder Jason Dill; and Stoya, a ballerina-turned-porn-star.

The new Playboy magazine app joins other mobile app offerings from Playboy, including Playboy Now, a free companion app for the Playboy.com website, and Playboy Classic ($2.99 for 30-day subscription or $19.99 for one year), which features articles, interviews, “safe-for-work” galleries, jokes and cartoons from the company’s archive.

More Digital

  • Nancy Pelosi

    Facebook on Defensive Over Fake Pelosi Video

    Facebook faced growing criticism this week over its decision not to remove a video that was doctored to suggest that House Speaker Nancy Pelosi was intoxicated during a recent public event. The video, which has been viewed more than 2.5 million times, had been slowed down notably, giving the impression that Pelosi was slurring her [...]

  • Little-Black-Mirror-Maia-Mitchell

    Netflix Launching 'Little Black Mirror' Video Series Starring Maia Mitchell, Lele Pons, Rudy Mancuso, Juanpa Zurita and More

    To promote next month’s premiere of “Black Mirror” season 5, Netflix is launching a short video series — “Little Black Mirror,” with a cast that includes an ensemble of Latinx social-media stars. The three “mini-stories,” aimed at Spanish-speaking audiences, are inspired by the tech-dystopian universe of Charlie Brooker and Annabel Jones’ anthology series. “Little Black [...]

  • Twitter

    Twitter Permanently Bans Anti-Trump Krassenstein Brothers, Who Deny They Broke Platform's Rules

    Twitter permanently suspended the accounts of Ed and Brian Krassenstein — progressive political activists famous for trolling Donald Trump and his supporters — with the company alleging the brothers used bogus accounts to amplify their reach on the platform. “The Twitter Rules apply to everyone,” a Twitter rep said in a statement. “Operating multiple fake [...]

  • Snapchat

    Snap in Talks to License Music to Let Snapchat Users Embed Songs in Posts

    Snap wants to up Snapchat’s music game. The company has been in negotiations with music companies including the big three — Sony Music Entertainment, Universal Music Group and Warner Music Group — to license song catalogs for the Snapchat app, according to two industry sources familiar with the talks, confirming a Wall Street Journal report. [...]

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

More From Our Brands

Access exclusive content