×

YouTube Star PewDiePie Made $8 Million Profit in 2015, Filing Shows

The production company of Felix Kjellberg, the YouTube megastar known as PewDiePie, generated a pretax operating profit of about $8.1 million last year on revenue of $8.6 million, according to an annual report filed in Sweden.

Pewdie Productions AB reported an 11% increase in operating profit for 2015, versus 63 million Swedish kroner ($7.3 million) the year prior, with sales rising 16% compared with $7.4 million (63.7 million SEK) in 2014, as first reported by Swedish tech-news site Breakit.

PewDiePie, whose oeuvre centers on gameplay videos and comedy sketches, is the No. 1 most-subscribed YouTube creator with more than 46 million followers on the platform. But Kjellberg in past interviews has complained about the economics YouTubers are subject to, noting that YouTube takes a 45% share of ad revenue and multichannel network partners take a 50% split of the remaining pie. Kjellberg is affiliated with Disney’s Maker Studios.

Meanwhile, PewDiePie has leveraged his large online fanbase to raise more than $1 million for various charities, including Charity: Water and Save the Children, over the last several years. Earlier this year, he announced plans to launch Revelmode in partnership with Maker Studios, an entertainment network featuring original scripted series starring gaming personalities, as well as games and merchandise. Part of Revelmode’s charter is philanthropic, to encourage fans to donate funds to various social causes.

Earlier this month, the Federal Trade Commission identified PewDiePie as one of the social influencers Warner Bros. paid to promote a video game in 2014, with the agency alleging the studio didn’t properly disclose the arrangements. In a video response, PewDiePie insisted he did nothing wrong, noting that the video in question disclosed the sponsorship in the description section (while the FTC said such disclosures were not sufficient notice to consumers).

In addition to maintaining his YouTube channel, Kjellberg starred in original reality-spoof series “Scare PewDiePie” on the YouTube Red subscription service, produced by Maker and Skybound Entertainment.

More Digital

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

  • Carlos SlimMexican tycoon Carlos Slim participates

    Carlos Slim’s America Movil Looks to Invest $8.5 Billion in Latin America This Year

    América Móvil general director Daniel Hajj has announced that Carlos Slim’s Mexican conglomerate plans to invest $8.5 billion in Latin American in 2019, focusing primarily on fiber-optic infrastructure and updated mobile technologies such as 4.5G and 5gG. In a conference call with analysts, following the company’s recap of fourth quarter results, Hajj laid out the [...]

More From Our Brands

Access exclusive content