You will be redirected back to your article in seconds

Pandora Adds Concert Ticket Notifications as First Step of Ticketfly Integration

Pandora took a first major step towards integrating its concert ticketing unit Ticketfly with its music streaming service: Pandora listeners are now being shown recommendations for concerts in their area that are based on the music they listen to.

Pandora listeners will get to see these recommendations within the app’s feed, through push notifications on their mobile device and as part of a weekly email. Users who click on any of these notifications are being forwarded to Ticketfly’s app or website.

Notifications to fans of a band are triggered as soon as a concert promoter creates an event on Ticketfly, explained Ticketfly  founder Andrew Dreskin during an interview with Variety this week. “We believe this is incredibly powerful,” he said.

Pandora is using the behavior of listeners on its platform to find the best target audience for each concert. Users may get a recommendation for a concert if they have been listening to a playlist of a certain band, or if they have thumbed-up the band’s music.

Pandora has long used this kind of data to generate music recommendations for its radio service, but COO Sara Clemens argued that this is the first time that this kind of granular targeting is being used for concert ticket promotions. Add the size of Pandora’s audience, and you can start to sell out shows that would otherwise not have gotten the same attention. “We have an audience of 80 million listeners,” she said.

Pandora acquired Ticketfly for $450 million in October of 2015.  The company wants to eventually make ticketing one of a number of music-related businesses, which will also include paid on-demand streaming. Pandora aims to launch an on-demand service to better compete with Spotify and Apple Music before the end of the year.

But getting to this fully integrated music service with multiple revenue streams is taking some time for Pandora. The company’s CEO Tim Westergren acknowledged during its most recent earnings call that Pandora has yet to strike deals with the three major music labels for its streaming service.

Likewise, its integration of Ticketfly is a longer process that won’t end with Wednesday’s new alert features. Eventually, Pandora aims to integrate ticket sales directly into its own app, and do away with the need to create a separate Ticketfly account. “This is just the first step,” said Dreskin.

More Digital

  • Netflix - Apple TV

    Netflix Turns in Record Q4 Subscriber Gains, Price Increase Weighs on U.S. Forecast

    Netflix is beating Wall Street expectations on international subscriber growth — but its recently announced price increase in the U.S. may have put a damper on its momentum in the States. For the fourth quarter of 2018, Netflix reported 1.53 million paid net adds in the U.S. and 7.31 million internationally, to end the year [...]

  • Bird Box

    'Bird Box' Has Been Watched by 80 Million Subscribers, Netflix Says

    Netflix used its Q4 2018 earnings report Thursday to give us a rare update on some of its audience numbers: The company estimates that its horror thriller “Bird Box” will be viewed by over 80 million member households in the first 4 weeks following its release. “We are seeing high repeat viewing,” company executives wrote [...]

  • Crackle Latin America

    Sony Shuts Down Crackle Latin America Business

    Sony Pictures Television is folding the Crackle Latin America subscription VOD service, which has 400,000 subscribers across 17 countries, after concluding the business isn’t economically viable. Crackle Latin America first launched in April 2012 as an ad-supported streaming service — like the U.S. version of Crackle — before switching in 2016 to a subscription video-on-demand [...]

  • Google Home entryway

    NPR Has Turned 'Wait Wait... Don’t Tell Me' Into a Game for Smart Speakers

    NPR has turned its popular “Wait Wait… Don’t Tell Me!” news quiz show into an interactive game for smart speakers: Owners of speakers powered by Google’s Assistant or Amazon Alexa will be able to play along to questions about the news of the week. Just like the radio show, the quiz is being hosted by [...]

  • WARNING: Embargoed for publication until 00:00:01

    BritBox Subscribers Hit Half a Million

    The number of subscribers to BritBox has hit 500,000, the streaming service said Thursday. The platform, launched as a collaboration between BBC Studios and ITV, is designed to offer U.S. and Canadian viewers the best of recent and classic British television content. The streaming service launched in the U.S. in March 2017 with a host of [...]

  • Andy Yeatman - Moonbug

    Andy Yeatman, Former Netflix Head of Kids Content, Lands at Startup Moonbug (EXCLUSIVE)

    Andy Yeatman has joined children’s entertainment startup Moonbug Entertainment to oversee North America operations, after he exited Netflix a little over a year ago. Moonbug, dual-headquartered in London and L.A., has set out on a mission to acquire “fun and safe” kids’ entertainment properties and develop new content and businesses based on them. Yeatman, as head [...]

  • Sony Innovation Fund Invests in Location

    Sony Invests in Geolocation Startup Used to Shoot ‘Ready Player One’

    Sony’s venture capital arm, the Sony Innovation Fund, has invested in London-based What3words, a geolocation startup that aims to provide human-readable and easily shareable names for each and every location on the planet. What3words was previously used to share locations for the production of Steven Spielberg’s “Ready Player One,” and has also had cameos in [...]

More From Our Brands

Access exclusive content