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One in Two U.S. Households with Internet Access Has TV Hooked Up for Streaming

Every second U.S. Internet household is ready and able to stream Internet video to their TVs, according to new research from NPD; 49 million households have either an Internet-connected TV, a game console, a streaming media player or an Internet-connected Blu-ray player, according to the research group’s latest Connected Home Entertainment report.

That’s not just 52 percent of all homes with Internet access, it’s also 6 million more homes than a year ago. And most households have more than one streaming-capable device: The average TV-connected household has hooked up 2.9 devices that could be used to watch Internet video.

Game consoles still lead the charge among streaming-capable devices, followed by streaming players like Apple TV, Roku and Chromecast. Smart TVs are on third place, and connected Blu-ray players are forth. Each device category is still growing, but it looks like smart TVs and streaming media players are growing faster than Blu-ray players and game consoles.

Streaming players in particular likely received some bump from the introduction of new devices in time for last year’s holiday season: Not only did Amazon, Roku and Google all introduce new streaming boxes and adapters, Apple also gave its Apple TV a much-needed major upgrade.

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