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#OITNB Season 4 Trailer Tops Facebook

Orange is the New Black” is heating up ahead of its season four release, and this week’s new trailer added new fuel to the fire.

The trailer, which has already racked up 2.7 million views on YouTube, excelled on Facebook, where it generated more than 1.2 million likes, shares and comments, alongside a whopping 28 million views, making it the most-reacted-to Facebook post across all of TV this week. Relative to previous releases, this week’s season four release on Facebook outpaced last year’s season 3 trailer, with 2 million more views and 28,000 more responses on Facebook.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday May 9, 2016 – Sunday May 15, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 21,354
2 3 Empire 4,468
3 2 America’s Got Talent 4,218
4 4 America’s Funniest Home Videos 2,516
5 5 Dancing With The Stars 2,237
6 7 Kitchen Nightmares 2,189
7 6 American Idol 2,106
8 8 This Old House 1,823
9 9 The Flash 1,422
10 Grey’s Anatomy 977

Cable/Streaming Monday May 9, 2016 – Sunday May 15, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 Game of Thrones 8,570
2 2 Key & Peele 8,216
3 3 Dance Moms 6,305
4 5 Top Gear 5,745
5 4 Lip Sync Battle 4,987
6 Orange Is the New Black 4,747
7 8 Pretty Little Liars 3,412
8 6 Impractical Jokers 2,962
9 7 Beyond Scared Straight 2,068
10 9 Impact Wrestling 1,958

Late Night Monday May 9, 2016 – Sunday May 15, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 51,297
2 3 Jimmy Kimmel Live! 44,852
3 2 The Late Late Show With James Corden 33,239
4 5 Late Show with Stephen Colbert 15,651
5 4 Conan 15,458

Trending Monday May 9, 2016 – Sunday May 15, 2016

PROGRAM RATING(000) % CHANGE
Voltron: Legendary Defender 428 +4,991%
Amanpour 47 +2,597%
Wrecked 446 +2,413%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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