Ocean MacAdams Takes Over GoPro’s Entertainment Division after Zander Lurie’s Departure (Exclusive)

GoPro may be struggling with lackluster sales of its latest action camera, but the company isn’t giving up on its content efforts just yet. GoPro has appointed former MSG and Current TV exec Ocean MacAdams to lead its entertainment division after the departure of Zander Lurie, a company spokeswoman told Variety.

GoPro remains committed to its entertainment plans, which include producing original content and production partnerships, the rep added. “We will launch some big entertainment initiatives, including branded partnerships and content partnerships” this year, she said.

GoPro revealed to investors earlier this week that it was cutting about 100 jobs because of worse-than-expected sales of its cameras. In particular the Hero4 Session camera, its smallest model to date, seems to have missed the mark, forcing the company to reduce pricing in December. As a result, GoPro reduced its guidance for the quarter from between $500 million and 550 million to $435 million.

In conjunction with the adjusted guidance, GoPro also revealed that GoPro Entertainment SVP Zander Lurie has resigned. Lurie, who has been named CEO of SurveyMonkey, isn’t giving up on GoPro altogether: He has been appointed to serve on the company’s board.

Lurie’s former division made headlines with a number of high-profile hires in 2015. In July, GoPro hired former Hulu originals head Charlotte Koh as its new head of features and series. In October, it snagged Emmy award-winning sports exec Bill McCullough from HBO to become GoPro’s new executive producer for its team sports and motor sports channels.

Both remain with the company and will now be reporting to MacAdams, who joined GoPro in December 2015. Previously MacAdams was senior VP of programming and acquisitions for the Madison Square Garden Co. Before that, he oversaw Warner Music’s YouTube efforts, and previously served as SVP of programming at Al Gore’s Current TV.

More Digital

  • Reed Hastings, Netflix CEO

    Netflix CEO Says U.S. Rollback of Net Neutrality Rules Is No Big Deal

    GoPro may be struggling with lackluster sales of its latest action camera, but the company isn’t giving up on its content efforts just yet. GoPro has appointed former MSG and Current TV exec Ocean MacAdams to lead its entertainment division after the departure of Zander Lurie, a company spokeswoman told Variety. GoPro remains committed to its entertainment plans, which […]

  • Netflix Reed Hastings

    Netflix Falls Short of Q2 Subscriber Expectations Worldwide, Stock Dives

    GoPro may be struggling with lackluster sales of its latest action camera, but the company isn’t giving up on its content efforts just yet. GoPro has appointed former MSG and Current TV exec Ocean MacAdams to lead its entertainment division after the departure of Zander Lurie, a company spokeswoman told Variety. GoPro remains committed to its entertainment plans, which […]

  • NewFronts West - Streamys Brand Awards

    IAB's NewFronts L.A. Edition to Feature Streamy Brand Awards for Advertising

    GoPro may be struggling with lackluster sales of its latest action camera, but the company isn’t giving up on its content efforts just yet. GoPro has appointed former MSG and Current TV exec Ocean MacAdams to lead its entertainment division after the departure of Zander Lurie, a company spokeswoman told Variety. GoPro remains committed to its entertainment plans, which […]

  • Roku TV Wireless Speakers

    Roku Launches Wireless Speakers for Roku TVs

    GoPro may be struggling with lackluster sales of its latest action camera, but the company isn’t giving up on its content efforts just yet. GoPro has appointed former MSG and Current TV exec Ocean MacAdams to lead its entertainment division after the departure of Zander Lurie, a company spokeswoman told Variety. GoPro remains committed to its entertainment plans, which […]

  • USA Today - Kate Gutman

    A+E Exec Kate Gutman Joins Gannett's USA Today Network as Head of Content Ventures

    GoPro may be struggling with lackluster sales of its latest action camera, but the company isn’t giving up on its content efforts just yet. GoPro has appointed former MSG and Current TV exec Ocean MacAdams to lead its entertainment division after the departure of Zander Lurie, a company spokeswoman told Variety. GoPro remains committed to its entertainment plans, which […]

  • Netflix Logo

    Netflix Extends Unreleased Korean Series ‘Kingdom’ for Second Season (EXCLUSIVE)

    GoPro may be struggling with lackluster sales of its latest action camera, but the company isn’t giving up on its content efforts just yet. GoPro has appointed former MSG and Current TV exec Ocean MacAdams to lead its entertainment division after the departure of Zander Lurie, a company spokeswoman told Variety. GoPro remains committed to its entertainment plans, which […]

  • France fans with painted facesFrance v

    France Celebrates Soccer World Cup Triumph

    GoPro may be struggling with lackluster sales of its latest action camera, but the company isn’t giving up on its content efforts just yet. GoPro has appointed former MSG and Current TV exec Ocean MacAdams to lead its entertainment division after the departure of Zander Lurie, a company spokeswoman told Variety. GoPro remains committed to its entertainment plans, which […]

More From Our Brands

Access exclusive content