Didn’t get one of the one million Cardboard virtual reality viewers (VR) that the New York Times sent to its print subscribers last October? No worries, you’ll get another chance. The Times will send another 300,000 viewers to subscribers of its digital edition next month.
The paper’s second VR push coincides with the release of “Seeking Pluto’s Frigid Heart,” a 360-degree video that puts viewers on the dwarf planet. “Seeking Pluto’s Frigid Heart” will be released on May 19 on the New York Times VR app.
The app also features videos about the life of refugee children, mourning in Paris after November’s terror attacks and the primary campaign trail. It has been downloaded more than 600,000 times since its release last November.
Google’s cheap Cardboard viewers have been used by a number of companies to quickly kickstart their virtual reality initiatives. Google is likely going to give us a look at the future of its virtual reality efforts, which could include more premium headsets, at its developer conference next month.