×
You will be redirected back to your article in seconds

Netflix Orders ‘Stretch Armstrong’ Series From Hasbro Studios

Streaming giant also adds live-action 'The Greenhouse' and animated 'Lalaloopsy' to lineup

Netflix is flexing more muscle in kids’ programming, announcing an original series from Hasbro Studios based on Stretch Armstrong, the blond gel-filled toy bodybuilder popular in the 1970s.

The streaming leader also announced the pickup of live-action tween drama “The Greenhouse” and animated series “Lalaloopsy.”

The 26-episode Stretch Armstrong series, Hasbro Studios’ first original programming for Netflix, is slated to debut in 2017. The animated animated action/comedy series is about an over-scheduled teenager named Jake Armstrong and his two best friends. Then the trio are accidentally exposed to an experimental chemical, they become Stretch Armstrong and the Flex Fighters — a team of stretchable superheroes.

Hasbro has tried to turn Stretch Armstrong into a film property before. Relativity Media cut a deal in 2013 for a live-action movie based on the action figure but passed on the project; that came after Universal Pictures backed out of plans for an adaptation produced by Brian Grazer.

“With roughly half of our 75 million members regularly watching kids content, we’re happy to expand our original slate with these three great series,” Andy Yeatman, Netflix’s director of global kids’ content, said in a statement. “We know kids love Netflix and that’s in part because they never really outgrow us.”

“The Greenhouse,” also set for 2017, comes from Nutz Productions, a subsidiary company of Ananey Communications. The series is set in an elite boarding school in Southern California, where students are divided into two rival houses that must join forces to conquer challenges when an evil plot is uncovered. Paula Yoo (“West Wing,” “Defiance,” “Eureka”) is adapting with showrunner Giora Chamizer, who wrote and created the original series.

“Lalaoopsy,” based on the line of dolls from MGA Entertainment, will feature original music and follows the misadventures of six friends and their pets through a whimsical world. The 13-episode series is scheduled to premiere in the fall of 2016.

More Digital

  • AVOD streaming video OTT users -

    Comcast Unveils 'Flex,' a Streaming Service for Internet Customers

    Comcast said it would unveil “Flex,” a hub for its Internet-only customers that allows them to stream and purchase shows and movies, the latest effort by a traditional cable provider to latch on to customers who are migrating to broadband services, The Philadelphia cable giant will also make free, ad-supported services available via the service, [...]

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • Facebook's 'Red Table Talk' Garners Daytime

    Facebook's 'Red Table Talk' Garners Daytime Emmy Nomination

    Facebook is now in the awards hunt: Its popular original series “Red Table Talk” hosted by Jada Pinkett Smith was nominated for a 2019 Daytime Emmy. It appears to be the first-ever Daytime Emmy Awards nomination for a Facebook-funded show, although a company rep was unable to confirm that. “Red Table Talk” is nominated in [...]

  • MLB-TV

    MLB.TV Joins Lineup on Amazon's Prime Video Channels

    Amazon has launched MLB.TV on Prime Video Channels for Prime members in the U.S., just in time for the start of Major League Baseball’s 2019 regular season start next week. The MLB.TV package provides regular-season out-of-market baseball games, both live and on-demand. Prime members in the U.S. can subscribe to MLB.TV for $24.99 per month, [...]

  • Tencent Music Shares Drop Despite Solid

    Tencent Music Shares Drop Despite Solid First Earnings Report

    Proving that good is not always good enough, Tencent Music Entertainment shares fell 9 percent after the Chinese company released its 2018 earnings, wiping out $2.7 billion in market capitalization of what is arguably the biggest audio music service in the world. Chalk it up to big expectations and a short track record: Wednesday’s earnings [...]

  • PewDiePie - YouTube

    PewDiePie vs. T-Series: YouTube Channels Keep Battling for No. 1 Spot

    UPDATED, 3/21: The back-and-forth battle for YouTube’s No. 1 spot continues. T-Series on Thursday again pulled ahead of YouTube’s PewDiePie as the No. 1 most-subscribed channel on the platform — coming a day after T-Series briefly topped the vlogger-gamer-comedian and renewing fans’ support him. In a months-long symbolic running battle for the title, PewDiePie and his [...]

  • Netflix to Test Special Video Previews

    Netflix Will Test Character-Driven Video Previews for Its Kids Content

    Netflix is getting ready to try a new thing to help younger viewers discover new shows: The video service will start testing character-driven video previews of some of its shows later this year, executives revealed during a press event in Los Angeles Tuesday. The test, which will be rolled out on some members’ TV devices [...]

More From Our Brands

Access exclusive content