You will be redirected back to your article in seconds

Netflix Inks Deal With 15-Theater Chain iPic Entertainment for Original Movies, Angling for Oscar

Netflix has inched its foot further through the movie-biz door: The streaming giant has reached a deal with iPic Entertainment, a luxury-theater chain with 15 U.S. locations, to screen 10 movies simultaneously with their release online.

Under the deal, as first reported by the Wall Street Journal, the 10 Netflix films will screen at iPic theaters in L.A. and New York City, with the possibility of wider release.

The next Netflix movie in the iPic queue is war thriller “The Siege of Jadotville,” starring Jamie Dornan (“Fifty Shades of Grey”), which premieres Oct. 7, at iPic Theaters Los Angeles. That will be followed by Christopher Guest’s mockumentary “Mascots” on Oct. 13 with a special event at the iPic Fulton Market new theater in Manhattan’s South Street Seaport district (which opens its doors this Friday). This summer, iPic first tested showings of Netflix’s “The Little Prince.”

While it’s a small chain, iPic will play an important role for Netflix in realizing its ambitions of winning an Oscar. Under Academy rules, films must run in qualifying theaters for at least seven consecutive days, with multiple showings daily, and the venues must “regularly show new releases.”

Major U.S. theater chains, including AMC Entertainment and Regal Entertainment, have categorically boycotted Netflix’s movies, fearful that day-and-date release in theaters and on its global streaming service will cut into box office revenue. So Netflix has been forced to reach out to smaller chains and independent theaters to have its movies eligible for Oscar contention, and now the iPic Entertainment deal will give its top titles a regular theatrical run.

Upcoming Netflix original movies include “Bright,” starring Will Smith and Joel Edgerton and directed by David Ayer, which is budgeted at $90 million; Brad Pitt’s “War Machine,” a satirical comedy about the U.S.’s engagement in the Afghanistan conflict; and the Angelina Jolie-directed drama “First They Killed My Father: A Daughter of Cambodia Remembers.”

Founded in 2006, iPic operates theaters in 15 markets that feature dine-in food and beverage service, among other amenities: New York (Fulton Market); L.A. (Westwood); Pasadena, Calif.; Fort Lee, N.J.; North Bethesda, Md.; Bolingbrook, Ill.; Glendale, Wisc.; South Barrington, Ill.; Boca Raton, Fla.; North Miami Beach, Fla.; Austin, Texas; Fairview, Texas; Houston; Scottsdale, Ariz.; and Redmond, Wash.

More Film

  • 'Midnight Runner' Review: A Topical, Unnerving

    San Sebastián Film Review: 'Midnight Runner'

    Netflix has inched its foot further through the movie-biz door: The streaming giant has reached a deal with iPic Entertainment, a luxury-theater chain with 15 U.S. locations, to screen 10 movies simultaneously with their release online. Under the deal, as first reported by the Wall Street Journal, the 10 Netflix films will screen at iPic theaters in L.A. and New York […]

  • 'Operation Red Sea' Floated as Hong

    'Operation Red Sea' Floated as Hong Kong's Oscar Contender

    Netflix has inched its foot further through the movie-biz door: The streaming giant has reached a deal with iPic Entertainment, a luxury-theater chain with 15 U.S. locations, to screen 10 movies simultaneously with their release online. Under the deal, as first reported by the Wall Street Journal, the 10 Netflix films will screen at iPic theaters in L.A. and New York […]

  • Parity pledge 2018

    San Sebastian Festival Signs Gender Parity Pledge

    Netflix has inched its foot further through the movie-biz door: The streaming giant has reached a deal with iPic Entertainment, a luxury-theater chain with 15 U.S. locations, to screen 10 movies simultaneously with their release online. Under the deal, as first reported by the Wall Street Journal, the 10 Netflix films will screen at iPic theaters in L.A. and New York […]

  • Danny DeVito'Donostia Award' photocall, 66th San

    Danny DeVito Receives San Sebastian Donostia Award

    Netflix has inched its foot further through the movie-biz door: The streaming giant has reached a deal with iPic Entertainment, a luxury-theater chain with 15 U.S. locations, to screen 10 movies simultaneously with their release online. Under the deal, as first reported by the Wall Street Journal, the 10 Netflix films will screen at iPic theaters in L.A. and New York […]

  • M-appeal Closes Sales On Pair of

    M-appeal Closes Sales on Pair of San Sebastian Titles (EXCLUSIVE)

    Netflix has inched its foot further through the movie-biz door: The streaming giant has reached a deal with iPic Entertainment, a luxury-theater chain with 15 U.S. locations, to screen 10 movies simultaneously with their release online. Under the deal, as first reported by the Wall Street Journal, the 10 Netflix films will screen at iPic theaters in L.A. and New York […]

  • Hirokazu Kore-eda on ‘Shoplifters’ Polemics, Shooting

    Hirokazu Kore-eda on ‘Shoplifters’ Polemics, Shooting in France

    Netflix has inched its foot further through the movie-biz door: The streaming giant has reached a deal with iPic Entertainment, a luxury-theater chain with 15 U.S. locations, to screen 10 movies simultaneously with their release online. Under the deal, as first reported by the Wall Street Journal, the 10 Netflix films will screen at iPic theaters in L.A. and New York […]

  • San Sebastian: Natalia Meschaninova On ‘Core

    San Sebastian: Natalia Meschaninova on ‘Core of the World,’ Inhibited Masculinity

    Netflix has inched its foot further through the movie-biz door: The streaming giant has reached a deal with iPic Entertainment, a luxury-theater chain with 15 U.S. locations, to screen 10 movies simultaneously with their release online. Under the deal, as first reported by the Wall Street Journal, the 10 Netflix films will screen at iPic theaters in L.A. and New York […]

More From Our Brands

Access exclusive content