Netflix’s Newest Virtual Babysitter: YouTube-Video Compilation of Nursery Rhymes

Not every Netflix content pickup is a big-budget original series: The world’s biggest subscription-streaming service has licensed kids’ content originally produced for YouTube, adding more ad-free virtual-babysitting content for the preschool set.

The subscription VOD provider on Oct. 1 launched a compilation of nursery-school rhymes from multiplatform network operator BroadbandTV, under a multiyear licensing deal. The 46-minute “HooplaKidz” compilation on Netflix is available to subscribers in the U.S., Canada, the U.K., Australia and New Zealand.

The video features the Annie, Ben and Mango characters from HooplaKidz’s YouTube series “The Adventures of Annie & Ben,” which BroadbandTV first launched a year ago. Featuring such toddler classics as “Wheels on the Bus,” “Old MacDonald Had a Farm,” “Twinkle Twinkle Little Star” and “Hey Diddle Diddle,” it’s the type of fare that has proven enormously popular on YouTube among parents with young children.

Netflix also licenses sing-along nursery school programs from Baby Genius and Sockeye Media’s Mother Goose Club.

Popular on Variety

For BroadbandTV, the licensing deal is its first partnership with Netflix. Down the road, BBTV hopes to license additional HooplaKidz content to the SVOD provider as well as develop original series based on its intellectual property for Netflix, according to BroadbandTV founder and CEO Shahrzad Rafati.

“Netflix is highly focused on kids and family verticals,” Rafati said. “This is really the beginning of the relationship, for us to provide more licensed content and develop original shows for Netflix.”

Vancouver-based BBTV, which is majority owned by RTL Group, has also secured distribution deals for HooplaKidz content with Toca Boca, Voot, Tata Sky, Pluto TV and Amazon Channels partner program.

BroadbandTV acquired YoBoHo, the operator of the HooplaKidz network, in April 2015. Currently, HooplaKidz has a library of over 10,000 original videos, ano it adds about 300 each month.

More Digital

  • Logan Paul Ninja Spree

    How Logan Paul and Ninja Helped 'Spree' Cast Capture Influencer Culture Gone Wild

    When it came to depicting the gonzo nature of influencer culture, “Spree” stars Joe Keery and Sasheer Zamata and director Eugene Kotlyarenko did a deep dive into the haves and have-nots of the internet. “Spree,” which premiered Friday at Sundance Film Festival, follows a rideshare driver named Kurt Kunkle (Keery) who will stop at nothing [...]

  • Activision-Blizzard-Overwatch-League-Grand-Finals-2018

    YouTube Scores Exclusive Streaming for Activision Blizzard's E-Sports, Including Overwatch and Call of Duty Leagues

    YouTube landed a multiyear deal as the exclusive live-streaming partner for Activision Blizzard’s e-sports events worldwide, including Overwatch League, Call of Duty League, Hearthstone Esports. The agreement (which excludes China) promises to give a big boost to YouTube Gaming, the video giant’s dedicated home for all things related to games. It’s also a loss for [...]

  • Grammy Moments Brandi Carlile John Legend

    What's a Grammy Moment Worth? Brandi Carlile, John Legend, Label Execs Weigh In

    In simpler times, an artist could see album sales spike to over 500,000 in the days after a Grammy Awards broadcast appearance. That was Santana’s experience in 2000. Following a performance on the show and eight Grammy wins, “Supernatural” flew off the shelves — a gold certification from one key look. Today, that seems downright [...]

  • Netflix-logo-N-icon

    Netflix Sets Up Italian Office in Rome (EXCLUSIVE)

    After opening its doors in Paris last week, Netflix is setting up an office in Rome, Variety can reveal. The streaming giant has confirmed that it will move its Italian team, which is now based in Amsterdam, to new offices in the Italian capital, where they are currently seeking a space. The process will take [...]

  • Jill Dickerson - Snap

    Snap Taps OWN's Jill Dickerson to Lead Unscripted Programming

    Jill Dickerson has left OWN: Oprah Winfrey Network after more than a decade to join Snap Inc., the parent company of Snapchat, as a senior member of the Snap Originals team. A seasoned reality TV exec, Dickerson will help lead the development of Snap’s docu-series and unscripted programming and is based at the company’s Santa [...]

More From Our Brands

Access exclusive content