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Netflix Greenlights Cameron Dallas Reality Show

Cameron Dallas, a major social-media star, will be the feature of an unscripted series on Netflix, marking the company’s second big original with an Internet celeb.

The series will follow Dallas and his close circle of friends and family as he looks to take his career to the next level. Netflix did not announce an expected release date for the yet-untitled show.

The show with Dallas comes ahead of Netflix’s fall debut of “Haters Back Off,” a scripted series starring YouTube star Miranda Sings (played by Colleen Ballinger) — representing another bid by the streaming giant to reel in subscribers with digital stars who have millions of online followers.

Dallas rose to fame on Twitter’s Vine, where he has 9.4 million followers. Today he has a fanbase of over 35 million followers across different social-media platforms.

The 21-year-old was ranked as the No. 1 most-engaging digital influencer in a report released this week by video tech and analytics firm Zefr, based on data over a 90-day period across YouTube, Facebook, Twitter and Instagram.

Dallas starred in Fullscreen’s high-school drama “The Outfield,” alongside fellow Vine celeb Nash Grier, and in 2014 toplined comedy “Expelled” from AwesomenessTV — both which hit top spots on Apple’s iTunes movie charts. He also appeared in NBC’s short-lived conspiracy thriller “American Odyssey” last year.

“Expelled,” which co-stars digital influencers including Andrea Russett and Lia Marie Johnson, is currently available on Netflix’s streaming platform, under a licensing pact with AwesomenessTV.

Netflix’s reality series with Cameron Dallas will be executive produced by Jane Lipsitz and Dan Cutforth of Magical Elves and Brillstein Entertainment Partners’ Ben Curtis, Sanford Wernick and Jon Liebman.

Cameron Dallas and Bart Bordelon also serve as executive producers. Dallas is repped by WME, Brillstein Entertainment Partners and attorney Adam Kaller.

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