×
You will be redirected back to your article in seconds

NBCUniversal to Produce Snapchat Shows for ‘The Voice,’ ‘SNL’ and More

NBCUniversal has cut a deal with Snapchat under which the Peacock will produce original episodic shows for the social service from “The Voice,” “The Tonight Show Starring Jimmy Fallon,” “Saturday Night Live” and other franchises.

The multiyear pact between NBCU and Snapchat also encompasses an ad partnership, under which the media company will develop and sell packages incorporating Snapchat’s expanded set of ad units into its sponsorship, mobile and video offerings.

The first of NBCU’s Snapchat shows will be “The Voice,” which will debut Monday, Aug. 22, as part of a five episode short-form series. The singing competition show’s Snapchat series will feature the coaches for the upcoming season — Miley Cyrus, Alicia Keys, Adam Levine and Blake Shelton — as well as user-submitted performance videos. Fans are being invited to submit videos starting Monday at voicesnaps.com; those will be reviewed by “The Voice” coaches, with a chance for viewers to appear on the Sept. 19 broadcast premiere of the show’s 11th season.

That will be followed by E! News’ weekly Snapchat series starting on Sept. 8. “The Rundown,” hosted by E! News correspondent Erin Lim, will provide a take on pop-culture. The show also will include new, exclusive segments from E! News that can only be seen on Snapchat.

Future Snapchat shows from NBCU are set to include series for “The Tonight Show Starring Jimmy Fallon,” “SNL” and others in the media conglom’s portfolio of entertainment, news, sports and Hispanic brands.

NBC already has been working with Snapchat on a dedicated Olympics channel, stocked with content produced by BuzzFeed, to drive tune-in to the 2016 Rio Summer Games.

NBCUniversal is committed to tapping into its talent, resources and reach to be the leader in delivering mobile-first premium content,” said Ron Lamprecht, NBCU’s executive VP of business development and digital distribution. “From entertainment to news and sports, NBCUniversal has an unparalleled lineup and Snapchat is the perfect partner to help us reach millions of fans where they are every day.”

On the ad front, the Snapchat deal will complement NBCU’s TV distribution, said Linda Yaccarino, chairman of advertising sales and client partnerships. “For our advertisers, this means being associated with premium content in a new and compelling format, and creating a connection that lasts long after your snap disappears,” she said.

Added Nick Bell, VP of content at Snapchat, “Together with NBCUniversal, we believe there is a huge creative and commercial opportunity around mobile-first programming and are excited to bring these future formats to our community.”

Popular on Variety

More Digital

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

  • Steve Kornacki

    Steve Kornacki, Chris Matthews Stand at Center of New NBC News Podcasts

    After vowing to press ahead more directly into the world of podcasts, NBC News is readying the launch of three additional audio shows centered around politics. “Article II: Inside Impeachment” will help listeners understand the impeachment process. The program, new episodes of which are slated to debut Mondays, Wednesdays and Fridays as people head for [...]

More From Our Brands

Access exclusive content