You will be redirected back to your article in seconds

NBC Sports Acquires App Player Sport Ngin, Diving Into Youth and Amateur Sports Market

NBC Sports Group has acquired Sport Ngin, which claims to have more than 5 million active users of its app for youth and amateur sports leagues to stay connected on the latest schedules, scores and activities.

Terms of the deal weren’t disclosed. With the acquisition, NBC Sports is rebranding the startup as SportsEngine. Sport Ngin, based in Minneapolis, had raised about $39 million from investors including Causeway Media Partners, El Dorado Ventures, Univision Communications, Piper Jaffray and Rally Ventures.

SportsEngine competitors include Time Inc.’s Sports Illustrated Play, which has a community of 10 million monthly users dedicated to youth sports, which also provides an app with scheduling and notification tools, including real-time posts, updates, live game scoring and communication/chat capabilities with other parents and team members.

“We have long recognized the importance and benefits of youth participation in sports and are excited to impact customers through this new technology platform,” said Mark Lazarus, chairman of NBC Sports Group, in announcing the deal Monday. “We believe that by combining SportsEngine’s leading platform with our breadth of national and local multiplatform assets that reach millions of sports fans and participants every day, we can create something truly unique and powerful.”

The SportsEngine app lets team managers stay connected via text or email notifications, maintain schedules and player availability for practices, games and events, provide live score updates, and communicate to families with schedules and team updates.

The company was founded in 2008 by Justin Kaufenberg, Carson Kipfer and Greg Blasko. SportsEngine currently has more than 230 employees; according to NBC, Kaufenberg and his executive management team, including his co-founders, will remain in place post-acquisition and will retain equity in the company alongside NBC Sports Group.

“Together, SportsEngine and NBC Sports Group will continue to serve fans by encouraging kids to play sports, and will help improve the participation experience for millions of organizers, coaches, parents and athletes across the country,” Kaufenberg, CEO of SportsEngine, said in a statement.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content