You will be redirected back to your article in seconds

Vevo Launches Music Video GIF Maker

Vevo wants to make it easier to turn music videos into GIFs: The major label-owned music video platform launched a GIF maker Monday that allows anyone to select up to five second long snippets from thousands of music videos and turn them into looping GIFs, complete with text overlays.

The resulting GIFs can then be shard via Twitter or Facebook. Here’s a GIF made with Vevo’s tool:

Vevo’s GIF maker is launching on its website at first, but the company is looking to bring it to its mobile apps next month.

The functionality is also not available for Vevo’s entire catalog at launch: Videos from Sony and Warner Music can readily be turned into GIFs, but songs from Universal aren’t available just yet. A Vevo representative told Variety that the company is working to clear the way for GIFs based on Universal videos “in the coming weeks and months.”

Vevo’s GIF maker comes just days after the popular GIF sharing platform Giphy raised a $72 million funding round — a clear sign that there is some serious money in GIFs. And while Giphy has yet to monetize its service, Vevo is looking to cash in on GIFs from day one: The service’s GIF tool is available via a button in its video player, which also has the effect that users potentially first need to watch an ad before they can cut a GIF.

Popular on Variety

More Digital

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

  • MoviePass card

    MoviePass Shuts Down, With Parent Company Citing Failure to Raise Funds

    MoviePass, the long-struggling theater subscription service, finally appears to be down for the count. On Friday, MoviePass notified remaining subscribers that it would be shutting down the service effective Sept. 14, 2019, because “its efforts to recapitalize MoviePass have not been successful to date,” parent company Helios and Matheson Analytics announced. “The company is continuing [...]

  • Disney Plus - Full Lineup

    How to Browse the Disney Plus Catalog the Company Is Testing in the Netherlands

    Disney began testing its Disney Plus streaming service in the Netherlands this week. Consumers in the U.S. will have to wait until November 12 to get access to the service, but European streaming aggregator JustWatch already makes it possible to browse the catalog available during this beta test. JustWatch is one of a number of [...]

  • JoJo Siwa'The Angry Birds Movie 2'

    Nickelodeon Star JoJo Siwa Gets Her Own Dance-Tour Mobile Game (EXCLUSIVE)

    Fans of JoJo Siwa will be able to join the teen influencer’s dance squad on stage — virtually — in a new mobile game. In “JoJo Siwa — Live to Dance,” players will become part of the Nickelodon and YouTube star’s worldwide tour on her professional dance team and experience what it’s like to be [...]

More From Our Brands

Access exclusive content