Fox Digital Studio’s teen comedy movie “Mono,” with a cast that includes several big social-media stars, is slated for July 8 release on Netflix and digital sell-through platforms like iTunes.
The film stars Sam Lerner, Ty Parker and Sarah De La Isla, along with digital media influencers Christian DelGrosso (7.5 million Vine followers), Brandon Bowen (3.3 million Vine followers), Jake Paul (5 million Vine followers) and Eric Ochoa (2.3 million YouTube subscribers).
It’s the latest movie aiming to leverage the power of digital celebs, in the hopes they can rally their millions of Internet fans to turn out in force and download or stream the film. Movies with digital stars like Defy Media/AwesomenessTV’s “Smosh: The Movie” and Fullscreen’s “The Outfield” both shot to the top of iTunes’ charts with their initial releases.
In “Mono,” a mono virus outbreak at Highland Park High takes out the most popular kids for two months, allowing the outcasts to rule the school. Three social rejects — Ivan (Lerner), Wyatt (Parker) and JP (De La Isla) — become heroes after they start throwing parties and invite everyone who’s escaped the epidemic. But when some of the cool kids come back to class after testing negative for mono, it turns out the group will stop at nothing to preserve their newfound status — even if that means manually spreading the virus themselves.
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“‘Mono’ combines today’s brightest storytelling voices and emerging talent with some of the biggest stars in digital media,” said Fox Digital Studio senior VP of production David Worthen Brooks. “We’re excited to bring this hilarious movie to audiences this summer and to introduce opportunities to engage with our cast’s fans around the film.”
The film is directed by Jarrett Lee Conaway, produced by Steven Johnson and David Brooks, and written by Ronan MacRory and Bryan Madole.
“Mono” is the fifth feature film from FDS, 21st Century Fox’s multiplatform content studio, following previously releases “Tenured,” “Parallels,” “How To Be a Man” starring Vice co-founder Gavin McInnes and “ETXR.”
In addition to Netflix, “Mono” is currently set to be available on Apple’s iTunes, Google Play, VHX, Amazon Instant Video and Sony PlayStation. More info is available at MonoTheFilm.com.
Pictured above: Brandon Bowen (left) and Ty Parker