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Snapchat Discover Adds Mitu to Target Multicultural Youth

Snap announced on Monday that mitu — a digital media company that aims to bring a Latino voice to the media — will join Snapchat Discover.

On the platform starting Dec. 13, mitu will create videos, articles, photos and animations focusing on humor, food, family and relationships.

“It’s important to us to provide editorial perspectives that fully reflect all members of our community — and equally important to find the right partner with a unique and authentic point of view,” said Nick Bell, VP of Content for Snap. “Snapchat and mitu have a lot in common — we both want to create entertaining and informative content for a mobile-first audience. It made perfect sense for us to join forces and we’re excited to welcome them to our Discover lineup.”

Founded in 2012, mitu latest reports show over 400 million views per month, including over 96 million people in the U.S.

“Our content has really struck a chord with Latino youth because it speaks authentically to their unique experience and POV,” stated mitu CEO Roy Burstin. “We are honored to partner with Snap to bring our voice to the Discover platform.  Snap is an incredibly forward-thinking company that understands the importance of connecting with what is the most strategic demo in American youth today.”

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