×
You will be redirected back to your article in seconds

Meredith Corp. Strikes Digital-Video Pact With Unconventional Studios

Meredith Corp. which owns magazines ranging from “Shape” to “Martha Stewart Living,” wants to make the publications come more alive in the digital space. To do so, it will add a steady stream of celebrity-oriented video content aimed at luring young women to its fold.

Meredith said it struck a strategic partnership with Unconventional Studios, a producer of advertiser-sponsored video, to create such stuff for its sites that aim to attract female millennials.

“We have an opportunity to get access to celebrity content on a daily basis,” said Kim Martin, Meredith’s chief strategy officer, in an interview. If the company can serve content that is of more interest to young women, she said, “it will get them to come to our sites on a more regular basis, and they will stay on our site longer.”

Unconventional Studios  produces the nationally syndicated television show “OK! TV” which airs Monday through Friday on more than 150 local broadcast stations and the cable channel, Reelz.  The company has studios in New York, Los Angeles and Las Vegas.

Under the terms of the deal, “OK! TV” will be re-titled “Celebrity Page,” and will feature lifestyle content from many of Meredith’s most recognized brands such as “Better Homes and Gardens,” “Shape,” “Parents,” “Martha Stewart” andAllrecipes.”  Segments will include cooking, entertainment, home decor, beauty, and health and fitness, and will air nationally on “Celebrity Page” as well as on Meredith’s digital assets, which reach more than 82 million adults.

Producers of “Celebrity Page” will get access to Meredith production studios in New York for shooting daily news segments.

More Digital

  • Colin Kroll Dead Vine Obit

    HQ Trivia and Vine Co-Founder Colin Kroll Dies at 35

    Colin Kroll, co-founder of the Vine video app and the HQ Trivia game, was found dead in his Manhattan apartment early Sunday of an apparent drug overdose, Variety has confirmed. He was 35. New York Police Department officers responded at 12:18 a.m. Sunday, Dec. 16, to a call by Kroll’s girlfriend who was concerned about [...]

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

More From Our Brands

Access exclusive content