Meredith Corp. Strikes Digital-Video Pact With Unconventional Studios

Meredith Corp. which owns magazines ranging from “Shape” to “Martha Stewart Living,” wants to make the publications come more alive in the digital space. To do so, it will add a steady stream of celebrity-oriented video content aimed at luring young women to its fold.

Meredith said it struck a strategic partnership with Unconventional Studios, a producer of advertiser-sponsored video, to create such stuff for its sites that aim to attract female millennials.

“We have an opportunity to get access to celebrity content on a daily basis,” said Kim Martin, Meredith’s chief strategy officer, in an interview. If the company can serve content that is of more interest to young women, she said, “it will get them to come to our sites on a more regular basis, and they will stay on our site longer.”

Unconventional Studios  produces the nationally syndicated television show “OK! TV” which airs Monday through Friday on more than 150 local broadcast stations and the cable channel, Reelz.  The company has studios in New York, Los Angeles and Las Vegas.

Under the terms of the deal, “OK! TV” will be re-titled “Celebrity Page,” and will feature lifestyle content from many of Meredith’s most recognized brands such as “Better Homes and Gardens,” “Shape,” “Parents,” “Martha Stewart” andAllrecipes.”  Segments will include cooking, entertainment, home decor, beauty, and health and fitness, and will air nationally on “Celebrity Page” as well as on Meredith’s digital assets, which reach more than 82 million adults.

Producers of “Celebrity Page” will get access to Meredith production studios in New York for shooting daily news segments.

More Digital

  • Alphabet - Google app

    Google Fined Record $5.1 Billion by European Antitrust Body

    Meredith Corp. which owns magazines ranging from “Shape” to “Martha Stewart Living,” wants to make the publications come more alive in the digital space. To do so, it will add a steady stream of celebrity-oriented video content aimed at luring young women to its fold. Meredith said it struck a strategic partnership with Unconventional Studios, […]

  • Hoda Kotb Savannah Guthrie

    NBC News Unveils 'Summer Season' of Digital Programs Connected to 'Today'

    Meredith Corp. which owns magazines ranging from “Shape” to “Martha Stewart Living,” wants to make the publications come more alive in the digital space. To do so, it will add a steady stream of celebrity-oriented video content aimed at luring young women to its fold. Meredith said it struck a strategic partnership with Unconventional Studios, […]

  • Walmart

    Is Walmart Prepping a Streaming-Video Rival to Netflix and Amazon?

    Meredith Corp. which owns magazines ranging from “Shape” to “Martha Stewart Living,” wants to make the publications come more alive in the digital space. To do so, it will add a steady stream of celebrity-oriented video content aimed at luring young women to its fold. Meredith said it struck a strategic partnership with Unconventional Studios, […]

  • Netflix Logo

    Netflix Bulls Help Stock Mitigate Losses to Close Down 5% After Q2 Sub Miss

    Meredith Corp. which owns magazines ranging from “Shape” to “Martha Stewart Living,” wants to make the publications come more alive in the digital space. To do so, it will add a steady stream of celebrity-oriented video content aimed at luring young women to its fold. Meredith said it struck a strategic partnership with Unconventional Studios, […]

  • Twitch - Giphy

    Twitch Adds Animated GIFs From Giphy to Live Broadcasts

    Meredith Corp. which owns magazines ranging from “Shape” to “Martha Stewart Living,” wants to make the publications come more alive in the digital space. To do so, it will add a steady stream of celebrity-oriented video content aimed at luring young women to its fold. Meredith said it struck a strategic partnership with Unconventional Studios, […]

  • ESPN John Skipper

    John Skipper Returns to Stream Boxing, MMA Fights for U.S. Viewers

    Meredith Corp. which owns magazines ranging from “Shape” to “Martha Stewart Living,” wants to make the publications come more alive in the digital space. To do so, it will add a steady stream of celebrity-oriented video content aimed at luring young women to its fold. Meredith said it struck a strategic partnership with Unconventional Studios, […]

  • netflix fast com

    Netflix's Fast.com Bandwidth Meter Has Generated 500 Million Speed Tests to Date

    Meredith Corp. which owns magazines ranging from “Shape” to “Martha Stewart Living,” wants to make the publications come more alive in the digital space. To do so, it will add a steady stream of celebrity-oriented video content aimed at luring young women to its fold. Meredith said it struck a strategic partnership with Unconventional Studios, […]

More From Our Brands

Access exclusive content