Mediamorph, a provider of cloud-based content-management services, has closed $21.2 million in Series C financing led by Advance Vixeid Partners, the independent investment arm of Advance Publications and Conde Nast.

The funding also came from senior advisers to Lee Equity Partners including Bob Wright, former chairman and CEO of NBCUniversal, and Barry Baker, former president and COO of USA Networks. Existing investors Liberty Global Ventures and Smedvig Capital also participated in the round. The funding brings New York-based Mediamorph to $43 million raised to date.

Mediamorph currently has about 100 employees in New York, L.A. and and London. Customers include A+E Networks, Altice USA, BBC Worldwide, Conde Nast Entertainment, Discovery Communications, Dish Network, HBO, Hulu, ITV, Lionsgate, NBCUniversal, Paramount Pictures, Showtime Networks, Sony Pictures Entertainment, Starz, Turner, Twentieth Century Fox, Universal Pictures International Entertainment, Verizon, Viacom and Warner Bros.

Mediamorph’s software and data-management platform provides tools to manage deals and content rights, track content consumption, and analyze data.

With the funding, Mediamorph has appointed three new board members: Nomi Bergman, president of Advance/Newhouse Partnership (and former president of Bright House Networks); Bob Greene, managing director of Liberty Global; and Barry Baker, senior adviser to Lee Equity Partners.

“We’re experiencing a massive inflection in media and entertainment, where rapid change has made it critical for companies to deploy high-performance systems in order to survive and grow,” Bergman said in a statement. “Mediamorph is a vital technology platform in this ecosystem and I am excited to provide additional industry insight and expertise.”