×
You will be redirected back to your article in seconds

‘Mean Girls’ Heads to College in Episode’s Interactive Story App

Mean Girls,” Tina Fey’s 2004 comedy cult classic about a nasty high-school clique, is paying new digital dividends for Paramount Pictures more than a decade later.

Characters from the movie including Janis, Damian, Gretchen and Karen return to Pocket Gems’ Episode choose-your-own-adventure story game with “Mean Girls: Sorority Rush,” in which players navigate freshman year at college — the “University of Evanston” — and must contend with old rival Regina George in rushing the school’s most coveted sorority, Delta Mu Tau.

The first season of the “Mean Girls” game on the Episode app, released last fall, centered on graduating from North Shore High. According to Pocket Gems, “Mean Girls: Senior Year” has garnered 221 million total views since launch with 27 million unique viewers (including 4.3 million million uniques in the first 30 days of release).

“We were thrilled with the overwhelming fan response to season one of the game,” said LeeAnne Stables, president of worldwide marketing partnerships and licensing for Paramount Pictures. “And now this growing fanbase will be able to keep following their favorite girls from the iconic movie as they start their college years. It’s fun and simply hilarious.”

“Mean Girls: Sorority Rush” is available on the Episode app in Apple’s App Store and in the Google Play Store. The app is free to download, with in-app purchases to buy virtual items in the game like new outfits. Episode’s other premium franchise is a series from singer-actress Demi Lovato.

Pocket Gems launched Episode in 2014, and users have viewed over 2 billion episodes to date. The app also lets users create their own interactive stories, with about 4 million creators on the platform. San Francisco-based Pocket Gems has raised $65 million in funding from China’s Tencent and Sequoia Capital.

The “Mean Girls” movie, which starred Lindsay Lohan, grossed $86 million at the U.S. box office, according to Box Office Mojo. It was produced by Lorne Michaels through Broadway Video Enterprises, with Jill Messick exec producing, based on Rosalind Wiseman’s book “Queen Bees and Wannabes: Helping Your Daughter Survive Cliques, Gossip, Boyfriends and Other Realities of Adolescence.”

More Digital

  • Samsung's Galaxy Fold Launch Delayed After

    Samsung Officially Delays Galaxy Fold Launch

    Samsung has officially delayed the launch of its much-anticipated foldable phone, the Galaxy Fold, after multiple reviewers experienced issues with the device’s screen. The company said in a statement that it would announce a new release data for the device “in the coming weeks.” The Galaxy Fold had first been unveiled at a press event [...]

  • Variety Cord Cutting Placeholder Cable

    Cord Cutting Will Accelerate in 2019, Skinny Bundles Poised to Fail (Report)

    The pace of cord cutting is continuing to accelerate this year, according to a new Convergence Research Group report, with 4.56 million TV households opting to ditch pay TV. By the end of the year, 34% of U.S. households won’t have a traditional TV subscription, according to the research company’s latest “Battle for the American [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Sirius Logo

    SiriusXM Unveils $8 Essential Plan for Consumers Without Cars

    SiriusXM wants to cater consumers without cars, or cars without compatible stereos, with a new $8 plan for mobile and in-home listening. Dubbed SiriusXM Essential, the plan offers access to 200+ channels featuring the network’s entire music programming, as well comedy, news and select sports channels. Consumers will be able to test the new plan [...]

  • Mueller Report Book Editions Top Amazon's

    Mueller Report Book Editions Shoot to Top of Best-Seller Lists at Amazon, Barnes & Noble

    Robert Mueller is now a best-selling author. Book publishers’ forthcoming editions of the special counsel’s report zoomed to the top of the Amazon’s and Barnes & Noble’s lists of book best-sellers Friday. That comes a day after the report was publicly released, culminating the nearly two-year investigation into Russian interference in the 2016 U.S. election [...]

  • Marques Brownlee - Retro Tech

    YouTube Orders Marques Brownlee 'Retro Tech' Original Series

    YouTube has turned to one of its homegrown stars — technology vlogger Marques Brownlee, aka “MKBHD” — for its newest original series. The video platform has greenlit series “Retro Tech” featuring Brownlee, in which he’ll unbox and review vintage technology products that have defined pop culture. The show, slated to debut in December 2019, follows [...]

More From Our Brands

Access exclusive content