Matt Bellassai, who has turned whining into a full-time career, is going solo.
The star of BuzzFeed’s “Whine About It,” a comedic web series that has garnered 3.5 million weekly views mostly on Facebook, is taking a break from the show — for now — to strike out on his own. Bellassai has signed with CAA for representation in all areas, and said he’s exploring new projects including a book of essays, a live comedy tour, a podcast and TV opportunities.
“I’m an Internet comedian,” said Bellassai, who has worked as a writer and producer at BuzzFeed for three years. “I’d describe what I do as getting drunk on the Internet.”
Bellassai, 25, has risen to fame on Facebook, where his BuzzFeedMatt page has more than 1.5 million fans. After the final installment of “Whine About It” Wednesday, BuzzFeed will retain control of his popular Facebook page. (UPDATE: A BuzzFeed rep said the company will “leave the door open” for him to return in the future.) Bellassasi has launched a new page on the social service, in addition to his accounts on Twitter, Instagram and Tumblr.
In his posts and videos, Bellassai — voted “favorite social-media star” in the 2016 People’s Choice Awards — muses on pop culture, the Internet, Beyoncé and the struggles of life as a single gay man living in New York City. The Chicago native graduated from Northwestern U. with a journalism degree in 2012 before moving to the Big Apple.
Bellassai said he’s in talks with several YouTube multichannel networks, which he declined to identify, on a deal to manage and monetize his videos.
“The immediate focus is to continue to grow my presence online, and keep making entertaining videos,” he said. “It was definitely not an easy decision (to leave BuzzFeed) but we decided if I want to take the time to focus on these projects I should just go for it.”
Bellassai’s attorney is Maggie Pisacane, partner in the entertainment group of Frankfurt Kurnit Klein & Selz.