Initially on Go90, Mashable will launch two of its most popular original video series on Go90 – Scamalot, exploring the world of Internet scams hosted by comedian James Veich, and Trailer Mix, which reimagines popular movies in different genres (e.g., “Star Wars” recut as a grindhouse pic). Under the pact with Verizon, Mashable will deliver more original series for Go90 this summer.
The ad-supported Go90 service represents Verizon’s effort to reach younger consumers who shun traditional pay TV. Go90, launched last fall, is available free via apps in the Apple’s App Store or Google Play. In the third quarter of this year, Verizon plans to shift Go90 to AOL’s video-technology infrastructure, which will allow it to distribute the channels to non-mobile platforms.
“More than half of Mashable’s audience now consumes our content on smartphones, and as we continue to evolve our video offering through Mashable Studios, Go90 will be an important partner in distributing that content to a mobile audience,” said Adam Ostrow, chief strategy officer of Mashable.
Last month, New York-based Mashable laid of a number of staffers as part of a reorg to shift focus toward video and TV production. That came after the company raised $15 million in funding led by Turner.
The pact with Verizon’s Go9 comes ahead of Mashable’s first Digital Content NewFronts presentation Friday afternoon in New York.