×

Mashable Lays Off Staff, Parts With Execs a Week After $15 Million Fundraiser

The good times didn’t last very long for some Mashable staffers: A week after announcing a new $15 million round of funding, the tech and lifestyle site has laid off a number of staffers as part of a reorganization that aims to shift the focus to online video and TV production.

As part of that reorg, Mashable is also parting with its editor-in-chief Jim Roberts as well as its chief revenue officer Seth Rogin. Rogin will be replaced by Ed Wise, who previously did branded content sales for Funny or Die and Turner Broadcasting. Mashable is also bringing former NBC exec Greg Gittrich on board as its new Chief Content Officer.

Mashable founder and CEO Pete Cashmore announced the changes in a memo to staff Thursday, which he subsequently also published on Linkedin. In it, Cashmore described the shift as a bigger move toward platforms other than its website: “We are now equally adept at telling stories in text and video, and those stories now live on social networks, over-the-top services and TV. Our ads live there too, with branded content now at the center of our ad offering.”

He added that Mashable will be shifting some of its editorial priorities as well, and deemphasize world news and politics coverage. “We’ll spend more time focusing on our core coverage – technology, web culture, science, social media, entertainment, business and lifestyle, all told through the digital lens.”

Mashable announced a new $15 million round of funding at the end of last month. The latest round was led by Turner, which has committed to co-developing shows with Mashable for its TBS and TNT networks. Altogether, Mashable has raised some $46 million in funding to date.

Popular on Variety

More Digital

  • Tiger King

    'Tiger King' Ranks as TV's Most Popular Show Right Now, According to Rotten Tomatoes

    Netflix has a tiger tale that has punched into the zeitgeist with “Tiger King,” stocked with a cast of real-life bizarre personalities and sinister plot twists. “Tiger Tale,” a true-crime-style docuseries that debuted March 20 on Netflix, ranks as the most popular current TV show, according to Rotten Tomatoes. It has a 97% critic’s rating [...]

  • Alex Jones

    Google Removes Infowars Android App From Online Store Over Coronavirus Misinformation

    Google on Friday removed the Android version of the Infowars app from the Google Play online store, after comments made by Infowars founder Alex Jones about the COVID-19 pandemic were deemed false and harmful. Google Play was that last major internet platform that provided an outlet for Infowars, which trades in right-wing conspiracy theories and [...]

  • Van Weezer

    Weezer Debuts Online Video Game as Throwback to Simpler Times -- And Album Promo

    Eight-bit diehards, get your thumbs ready: pop rock darlings Weezer have launched a nostalgia-heavy online side-scrolling action game, playable via web browsers.  The “The End of the Game” game has users playing as one of the band’s four members and jumping and shooting their way in a (surprisingly difficult) boss fight against an oversized, beanie-clad [...]

  • Google-Mountain-View-Calif

    Google Commits $800 Million, Mostly in Ad Credits, to Coronavirus Relief Efforts

    Google and parent Alphabet are pitching in to help small businesses, health organizations and governments dealing with the COVID-19 pandemic. The internet company has earmarked more than $800 million for coronavirus relief, about three-fourths of which ($610 million) is in the form of Google Ad credits to small and midsize businesses and governmental orgs, Alphabet [...]

  • Why Are Music Streams Down If

    Why Are Music Streams Down If Everyone's Stuck at Home? Experts Weigh in

    While it might seem counterintuitive that music streams would decline at a time when so many Americans were ordered to stay home, data-savvy label executives were neither startled nor concerned by the 7.6% drop in plays that happened in the March 13-19 tracking week. Simply put, they say it’s down to focus on news and [...]

More From Our Brands

Access exclusive content