The good times didn’t last very long for some Mashable staffers: A week after announcing a new $15 million round of funding, the tech and lifestyle site has laid off a number of staffers as part of a reorganization that aims to shift the focus to online video and TV production.

As part of that reorg, Mashable is also parting with its editor-in-chief Jim Roberts as well as its chief revenue officer Seth Rogin. Rogin will be replaced by Ed Wise, who previously did branded content sales for Funny or Die and Turner Broadcasting. Mashable is also bringing former NBC exec Greg Gittrich on board as its new Chief Content Officer.

Mashable founder and CEO Pete Cashmore announced the changes in a memo to staff Thursday, which he subsequently also published on Linkedin. In it, Cashmore described the shift as a bigger move toward platforms other than its website: “We are now equally adept at telling stories in text and video, and those stories now live on social networks, over-the-top services and TV. Our ads live there too, with branded content now at the center of our ad offering.”

He added that Mashable will be shifting some of its editorial priorities as well, and deemphasize world news and politics coverage. “We’ll spend more time focusing on our core coverage – technology, web culture, science, social media, entertainment, business and lifestyle, all told through the digital lens.”

Mashable announced a new $15 million round of funding at the end of last month. The latest round was led by Turner, which has committed to co-developing shows with Mashable for its TBS and TNT networks. Altogether, Mashable has raised some $46 million in funding to date.