Under the pact, Lopez will create programming focused on what he dubs his “four Fs”: family, food, fitness and faith. The content is slated to feature his wife, Courtney Lopez, and their two young children, Gia and Dominic. He also will launch a personal YouTube channel within the Awestruck network in late July.
Other talent already in the Awestruck Network include GloZell Green, Molly Sims, Leah Ashley, Nikki Baker, Tammin Sursok, Zoe Saldana, Kandee Johnson, Nicole “Snooki” Polizzi and Jennifer “Jwoww” Farley (of “Jersey Shore” fame), and LaToya Forever.
“I’m so excited to launch my personal YouTube channel with Awestruck,” Lopez said in a statement. “Their focus on family and fun made them the perfect partner. And the fact that I get to include my family makes it that much better.”
Awestruck’s original short-form programming is distributed on YouTube, Facebook and Verizon’s go90, spanning genres including reality, scripted, comedy, DIY and lifestyle. “Mario is a perfect addition to the Awestruck community,” said Awestruck head Sarah Penna. “Not only did moms like myself grow up watching him on TV, but he’s a great example of the multi-tasking parent of today.”
In addition to hosting “Extra,” Lopez is also the host of the iHeartMedia radio shows “On with Mario Lopez” and “iHeartRadio Countdown with Mario Lopez.” He’s also published several books including autobiography “Just Between Us”; guides to healthy eating and fitness including “Extra Lean,” “Extra Lean Family” and “Mario Lopez’s Knockout Fitness”; and two children’s books, “Mud Tacos” and “Mario & Baby Gia,” the latter of which is currently being developed into an animated series.
Lopez is repped by WME and managed by 3 Arts Entertainment. AwesomenessTV is majority owned by DreamWorks Animation (which is being acquired by Comcast) with stakes held by Verizon and Hearst.