Live Nation has partnered with virtual reality (VR) streaming startup NextVR to stream hundreds of concerts and other events to users of VR headsets. A first concert will be streamed this summer, and both companies plan to release a full schedule later this year.
Users will be able to watch converts through the NextVR app on the Oculu Rift headset as well as Samsung’s Gear VR headset. NextVR plans expand availability of its apps to additional platforms soon.
The partnership is a big win for NextVR, which has made itself a name for streaming boxing matches, golf tournaments and even political debates in VR. The startup recently raised a $30.5 million Series A round of funding from Comcast, Time Warner and others.
NextVR was able to strike a multi-year deal for music events with Live Nation. This will will eventually also include pay-per-view, which could be intriguing new business proposition for the music industry. “NextVR is planning to bring quite a few acts to the platform at no cost and innitially – all programming will be free. Pay-for-view programs will likely follow – at a time determined by NextVR and LiveNation,” said a NextVR spokesperson.
Update: 7:20am: This post was updated with a statement from NextVR.