GoPro, the wearable-camera maker looking to transform itself into a media company, has named former NBCUniversal cable exec Lauren Zalaznick to its board — the first woman to join GoPro’s board.

Zalaznick, who exited NBCU in 2013 after 12 years, had been the president of Bravo, building the cabler into a reality-TV powerhouse.

Currently, Zalaznick also serves on the boards of Nielsen, Shazam and Penguin Random House. In addition, she’s an adviser to Greycroft Partners, Refinery29 and Venture For America, where she most recently executive produced feature-length documentary film “Generation Start-Up.”

“We are excited to have such a distinguished media and business leader as Lauren join GoPro’s board of directors,” GoPro founder and CEO Nick Woodman said in a statement. “Her broad experience and perspective will influence GoPro’s evolution as an entertainment company and will benefit our business strategy overall.”

Zalaznick, for her part, commented that “GoPro represents everything that excites me in a digital media company: deeply respected products and an inspiring, globally recognized brand; profoundly engaging content available on multiple platforms, and an incredibly passionate audience.”

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Her appointment to GoPro’s board comes after the company in May inked a broad deal with Red Bull, under which GoPro’s cameras will exclusively be used to capture footage at more that 1,800 Red Bull events over the next few years. Under the terms of the pact, Red Bull received an equity stake in GoPro of less than 1%.