Digital Star Lauren Giraldo to Produce Latina TV Docu-Series With Covert Media

Social-media star Lauren Giraldo, who has more than 5 million followers online, has closed a deal with Covert Media to produce a Latina docu-series set in Miami.

Casting for the series has begun in the U.S., with production targeted to start in the fall. Covert Media, which is developing and producing the show, aims to land distribution on a cable TV network.

As part of the casting process, producers will reach out to Giraldo’s digital fanbase to ask them to submit one-minute bio videos showing how they and their friends identify with the Miami Latino lifestyle.

“I couldn’t think of a better team to work with on a project that hits so close to home,” said Giraldo.

Saul Goldberg, head of unscripted television at Covert Media, will exec produce alongside Giraldo and Scale Management’s Clayton Santillo. “In Lauren Giraldo we could not be working with a more authentic partner to dive into this rich, diverse culture that is hungry for real-life programming arising out of itself,” Goldberg said.

Giraldo rose to fame with her comedic videos on Twitter’s Vine, where she has 3.3 million followers, and she also has sizable audiences on YouTube, Twitter and Instagram.

The 18-year-old Miami native grew up performing in musical theater, and is now recording new music to be released this year. Giraldo has worked with brands including Clean & Clear, Warner Bros., Smashbox Cosmetics and Coca Cola, and has been a presenter at Univision’s “Premio Lo Nuestro” Latin music awards show.

WME negotiated the production deal between Covert Media and Giraldo. She is repped by Clayton Santillo of Scale Management, WME and SGSBC.

Covert Media launched in August 2015 as a partnership between private-equity fund Media Content Capital and film-industry vet Paul Hanson, former COO of Annapurna Pictures.

More TV

  • SDCC TV News Roundup: Syfy Releases

    SDCC TV News Roundup: Syfy Releases 'The Magicians' Season 5 Clip (Watch)

    In today’s SDCC TV news roundup, Syfy shares a clip from “The Magicians” Season 5, and Amazon sets the Season 4 premiere of “The Expanse.” CASTING Julie Gonzalo and Staz Nair have joined the cast of “Supergirl” for its upcoming fifth season. Gonzalo will portray iconic DC character Andrea Rojas aka Acrata, a polished businesswoman [...]

  • Doom Patrol -- Ep. 101 --

    'Doom Patrol' Renewed, Season 2 to Stream on DC Universe and HBO Max

    “Doom Patrol” has been renewed for a second season and will soon be available outside of DC Universe. At San Diego Comic-Con, series executive producer Jeremy Carver and star Diane Guerrero announced not only that the show will be back for another season but also that it will be available on HBO Max, the upcoming [...]

  • Teyonah Parris

    Teyonah Parris Cast in 'WandaVision' at Disney Plus

    “Mad Men” and “If Beale Street Could Talk” actress Teyonah Parris has been cast in Disney Plus’ “Wanda Vision” series. She will play an adult version of Monica Rambeau, a child character introduced in the film “Captain Marvel.” The announcement was made at Marvel’s Comic-Con presentation. The forthcoming Disney+ series about Wanda Maximoff/Scarlet Witch (Elizabeth [...]

  • Zachary Quinto as Charlie Manx - NOS4A2

    'NOS4A2' Renewed for Season 2 at AMC

    AMC has renewed “NOS4A2” for a second season. The news was announced during the show’s panel at San Diego Comic-Con and ahead of the Season 1 finale. Season 2 will consist of 10 episodes and is slated to air in 2020. The series, which is based on the 2013 Joe Hill novel of the same [...]

  • Gabrielle Carteris

    SAG-AFTRA Signs Netflix Deal With Expanded Coverage

    SAG-AFTRA and streaming giant Netflix have agreed to a new three-year contract with expanded coverage for union performers. Netflix has previously employed SAG-AFTRA members under the union’s standard master contracts for television and film and had been signing on a production by production basis. The union announced Saturday that the new deal recognizes performance capture as covered work [...]

  • Cara Delevingne'Carnival Row' TV show photocall,

    Cara Delevingne Says Her 'Carnival Row' Character Is Pansexual, Explains Defending Taylor Swift Against Justin Bieber

    Cara Delevingne and Orlando Bloom’s love affair may be at the center of the upcoming Amazon Prime Video series “Carnival Row,” but the British actress doesn’t want viewers to assume her faerie character is heterosexual. “I’m a pansexual faerie,” Delevingne told Variety during an exclusive one-on-one interview at Comic-Con adding that there are other queer [...]

  • 'Russian Doll' Star Charlie Barnett Joins

    'Russian Doll' Star Charlie Barnett Joins 'Arrow' Final Season

    “Russian Doll” standout Charlie Barnett is joining the “Arrowverse.” Barnett, who is having a busy year having also appeared in Netflix’s “Tales of the City,” comes on board in the series regular role of John Diggle, Jr., son of David Ramsey’s character. News of his casting was announced at the show’s farewell Comic-Con panel where things [...]

More From Our Brands

Access exclusive content