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Latest ‘Carpool Karaoke’ Beats Bieber but Not Adele in Initial Audience

James Corden has another “Carpool Karaoke” hit on his hands.

Last week’s rendition, which featured not only Gwen Stefani, but surprise appearances by George Clooney and Julia Roberts as well, racked up more than 19 million views across Facebook and YouTube in its first four days.

While it may pale in comparison to his stint with Adele, which had been viewed more than 34 million times within its first four days of being on YouTube, the clip is pacing ahead of Corden’s ride with Justin Bieber (13 million after four days), and will likely displace the first-ever carpool clip as the second-most viewed of all time.

The Stefani installment was also good enough to put Corden into second place on this week’s Late Night Leaderboard ahead of Jimmy Kimmel, Conan O’Brien and Stephen Colbert.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday May 2, 2016 – Sunday May 8, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 16,931
2 3 America’s Got Talent 3,649
3 2 Empire 3,597
4 4 America’s Funniest Home Videos 2,992
5 8 Dancing With The Stars 2,524
6 5 American Idol 2,388
7 6 Kitchen Nightmares 2,121
8 9 This Old House 1,654
9 10 The Flash 1,490
10 7 The Simpsons 1,125

Cable/Streaming Monday May 2, 2016 – Sunday May 8, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 Game of Thrones 12,751
2 2 Key & Peele 8,060
3 3 Dance Moms 7,500
4 5 Lip Sync Battle 7,027
5 4 Top Gear 6,280
6 7 Impractical Jokers 2,593
7 Beyond Scared Straight 2,343
8 8 Pretty Little Liars 1,974
9 Impact Wrestling 1,930
10 Dinotrux 1,920

Late Night Monday May 2, 2016 – Sunday May 8, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 51,446
2 2 The Late Late Show With James Corden 40,727
3 2 Jimmy Kimmel Live! 23,940
4 4 Conan 17,612
5 5 Late Show with Stephen Colbert 16,037

Trending Monday May 2, 2016 – Sunday May 8, 2016

PROGRAM RATING(000) % CHANGE
Arranged 422 +1,895%
Chopped Junior 129 +1,670%
iCarly 46 +1,456%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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