Jim Lanzone Named Chief Digital Officer for CBS Corp.

CBS Interactive CEO Jim Lanzone has been promoted to the newly created post of chief digital officer for CBS Corp.

The boost for Lanzone, who will remain CEO of CBS Interactive, recognizes the importance of coordinating digital strategies across various CBS divisions.

“For the past five years, Jim has built a successful business and organization at CBS Interactive, which is now a thriving and profitable operation – and one of our most exciting growth engines as we move to build CBS All Access, CBSN and many other important initiatives in the digital space,” said CBS Corp. chairman-CEO Leslie Moonves. “Now, as our first-ever chief digital officer, Jim will bring that expertise and influence to all of CBS’ businesses by working hand in hand with digital operations across the corporation.”

Lanzone told Variety that having a strong central organization to coordinate digital strategies was key at a time when the industry is moving quickly into the multiplatform age.

“It’s important that we have a strong center to make sure we are embracing the same strategies and approaches across the entire company,” he said.

Lanzone oversees CBS’ streaming initiatives — the SVOD CBS All Access and Showtime services as well as the ad-supported CBSN news service — and will be tasked with exploring the potential of still more new platforms and services.

“We just see so much upside for these businesses,” he said. “Mobile is the fast-growing segment of the online audience from a consumer basis and an audience basis. These are (services) that were built from the ground up to be multiplatform and to work across connected devices.”

Lanzone said the collaboration between the CBS Interactive team and CBS News in the past few years as a prime example of the potential to expand CBS’ traditional businesses. CBSNews.com logged its highest traffic numbers ever in April and May, Lanzone said.

“The teamwork has been incredible. (CBS News president) David Rhodes has a great editorial operation and resources around the world but it was limited in what it could put out every day,” Lanzone said. “Now it’s unshackled. Our teams are working together turning out video and editorial 24 hours a day.”

Lanzone noted that CBS’ digital operations in aggregate consistently land in the top 10 of ComScore’s U.S. Multiplatform Properties rankings. In April CBS Interactive was No. 7 with 142.9 million unique users — a number achieved strictly through content rather than the search, e-commerce or social media functions of other highly rated companies like Google, Facebook and Amazon, he said.

“We are absolutely unique among the top Internet companies,” he said.

Lanzone joined CBS Interactive as president in 2011 and was upped to CEO in 2013. He came to the Eye from Clicker Media Inc. Before that he was CEO of Ask.com.

More TV


    Netflix Revises Controversial '13 Reasons Why' Suicide Scene

    Netflix has edited the controversial suicide scene from “Thirteen Reasons Why” two years after the show originally premiered. “We’ve heard from many young people that ’13 Reasons Why’ encouraged them to start conversations about difficult issues like depression and suicide and get help—often for the first time,” Netflix said in a statement Monday. “As we [...]

  • Russell Tovey on His 'Arrogant and

    Russell Tovey on His 'Arrogant and Heroic' 'Years and Years' Character

    SPOILER ALERT: Do not read if you have not yet watched the fourth episode of “Years and Years.” Russell T. Davies’ limited series “Years and Years” began with a birth, but it did not wait until the finale to book-end the story with a death. In the fourth episode of the multi-year spanning family drama, [...]

  • Hugh GRant photographed by Shayan Asgharnia

    Listen: Hugh Grant on Why He Would Kill Social Media if He Could

    Hugh Grant has been very active in U.K. press reform initiatives, but he knows the problem is even bigger than the media moguls who control the world’s major news outlets. That’s why Hacked Off, the campaign he’s involved with, is also expanding its scope to include the impact of online propaganda. “It’s particularly terrifying, the [...]

  • Veronica Mars -- "Heads You Lose"

    TV Review: 'Veronica Mars' Season 4

    “Veronica Mars” was a slap to the face of high school dramas when it premiered on UPN in 2004. Creator Rob Thomas took the well-worn “who killed the pretty teenager?” whodunnit and hard-boiled it, following a traumatized girl desperately trying to harden herself to the world’s harsh realities as she tried to solve the case. [...]

  • Norah O'Donnell Invokes Edward R. Murrow

    Norah O'Donnell Invokes Edward R. Murrow to Launch New Era at 'CBS Evening News'

    Though Norah O’Donnell had her first turn as anchor of “CBS Evening News” Monday night, she didn’t rely on any attention-grabbing tricks to carry the day. There was no flashy drawing board, no rattling off of unsettling, urgent headlines and no wrap-up of the day with a mawkish end segment calling up some element of [...]

  • Alton Brown

    TV News Roundup: Food Network Announces Premiere Date of 'Good Eats: The Return'

    In today’s roundup, Showtime releases a full-length trailer for “On Becoming a God in Central Florida” and Food Network announces the return of Alton Brown’s “Good Eats.”  DATES After taking a break from the series, Alton Brown will bring “Good Eats” back to Food Network’s primetime lineup with “Good Eats: The Return.”  In its first [...]

  • 9-1-1: Angela Bassett in the series

    Fox Sees Primetime, Sports Ad Gains As TV Upfront Wraps

    Fox Corporation is the latest to benefit from stronger-than-expected trends in TV ad spending, as the company notched strong gains in advertising commitments for its next cycle of programming – its first since selling off a large chunk of its media assets to Walt Disney. Ad demand was stronger than many executives anticipated, according to [...]

More From Our Brands

Access exclusive content