×

IOC Sets Post-Rio Launch for Olympic Channel Free Over-the-Top Video Service

The International Olympic Committee set Aug. 21 as the the launch date for its promotional Internet-video destination — the Olympic Channel — designed to sustain fan interest in athletes and events all year round.

It’s a reflection of the org’s aims to better market the Olympics, especially to younger consumers, in the two-year intervals between the summer and winter games. The free Olympic Channel will go live after the Closing Ceremony of the Olympic Games Rio 2016, available via mobile apps for Android and iOS devices and at olympicchannel.com. The IOC also has launched social-media accounts for the service on Facebook, Instagram, Twitter and YouTube.

The channel will showcase content from around the world, initially available only in English with subtitles in nine different languages. The short- and long-form original programming will focus on elite athletes, and also will include live sports event coverage, news and highlights.

The Olympic Channel “is the start of an exciting new journey to connect the worldwide audience with the Olympic Movement all year round,” IOC president Thomas Bach said in a statement. “Fans will be able to follow sports, athletes and the stories behind the Olympic Games. The Olympic Channel will inspire us all and reach out to new generations of athletes and fans.”

The IOC signed a deal with NBC’s Playmaker Media, the streaming-video unit NBC Sports Digital formed in May, to provide live streaming video support for the IOC’s year-round Olympic Channel.

The org announced plans for the Olympic Channel in 2014, and originally anticipated launching it last year ahead of the Rio Games.

After the global launch in August, the IOC expects to develop partnerships with other Olympic stakeholders, including rights-holding broadcasters and national Olympic committees to develop localized versions of the Olympic Channel. Those will offer in-language content on digital platforms, and will also include linear TV programming options.

More Digital

  • Three Great New Narrative AR and

    New AR/VR Worth Watching This Week: 'Crow,' 'Wonderscope,' 'Age of Sail'

    The International Olympic Committee set Aug. 21 as the the launch date for its promotional Internet-video destination — the Olympic Channel — designed to sustain fan interest in athletes and events all year round. It’s a reflection of the org’s aims to better market the Olympics, especially to younger consumers, in the two-year intervals between the summer and winter games. The free Olympic Channel […]

  • Criterion Collection

    With FilmStruck Shutdown, Criterion Collection Inks WarnerMedia Deal to Launch Standalone Streaming Service

    The International Olympic Committee set Aug. 21 as the the launch date for its promotional Internet-video destination — the Olympic Channel — designed to sustain fan interest in athletes and events all year round. It’s a reflection of the org’s aims to better market the Olympics, especially to younger consumers, in the two-year intervals between the summer and winter games. The free Olympic Channel […]

  • Facebook Logo

    Democratic Senators to Mark Zuckerberg: Facebook's Retaliation Against Critics May Have Legal Implications

    The International Olympic Committee set Aug. 21 as the the launch date for its promotional Internet-video destination — the Olympic Channel — designed to sustain fan interest in athletes and events all year round. It’s a reflection of the org’s aims to better market the Olympics, especially to younger consumers, in the two-year intervals between the summer and winter games. The free Olympic Channel […]

  • Xbox One X Console Controller Front

    Disc-Free Xbox One in the Works (Report)

    The International Olympic Committee set Aug. 21 as the the launch date for its promotional Internet-video destination — the Olympic Channel — designed to sustain fan interest in athletes and events all year round. It’s a reflection of the org’s aims to better market the Olympics, especially to younger consumers, in the two-year intervals between the summer and winter games. The free Olympic Channel […]

  • Kickstarter Gameband Game Watch is Officially

    Kickstarter Gameband Game Watch Is Officially Dead, No Refunds in Sight

    The International Olympic Committee set Aug. 21 as the the launch date for its promotional Internet-video destination — the Olympic Channel — designed to sustain fan interest in athletes and events all year round. It’s a reflection of the org’s aims to better market the Olympics, especially to younger consumers, in the two-year intervals between the summer and winter games. The free Olympic Channel […]

  • Facebook Tests Messenger Group Video Viewing

    Facebook May Be Bringing Group Video Viewing to Messenger

    The International Olympic Committee set Aug. 21 as the the launch date for its promotional Internet-video destination — the Olympic Channel — designed to sustain fan interest in athletes and events all year round. It’s a reflection of the org’s aims to better market the Olympics, especially to younger consumers, in the two-year intervals between the summer and winter games. The free Olympic Channel […]

  • Ken Jeong Cracks Christmas – YouTube

    Ken Jeong Wears an Ugly Christmas Sweater in YouTube's Holiday Special

    The International Olympic Committee set Aug. 21 as the the launch date for its promotional Internet-video destination — the Olympic Channel — designed to sustain fan interest in athletes and events all year round. It’s a reflection of the org’s aims to better market the Olympics, especially to younger consumers, in the two-year intervals between the summer and winter games. The free Olympic Channel […]

More From Our Brands

Access exclusive content