Instagram is changing the way it is displaying photos to its users: Instead of simply showing every photo in reverse-chronological order, Instagram will soon use algorithms to figure out which photos individual users would like to see, and display those photos more prominently.
The Facebook-owned video service announced the changes Friday on its blog. “On average, people miss 70 percent of their feeds. It’s become harder to keep up with all the photos and videos people share as Instagram has grown,” the post reads.
Instagram had first announced its plans for an algorithmic feed in March, and since tested it with a subset of users. “We found that people are liking photos more, commenting more and generally engaging with the community in a more active way,” the company said about these tests. It now wants to bring the new feed to all of its users in the coming month.
However, not everyone is on board with an algorithmic Instagram feed. Some of the service’s users launched a petition against the changes in March, and were able to since gather more than 337,000 signatures for their cause.