Instagram Now Has 600 Million Monthly Active Users

Facebook-owned photo sharing app Instagram now has more than 600 million monthly active users. Instagram made the announcement of the new milestone on its blog Wednesday, noting that it grew the number of monthly actives by 100 million in the past 6 months.

The new milestone comes as Instagram is actively looking to transform to an all-out social media sharing platform that has taken quite a few cues from successful competitors. In August, Instagram launched Stories, a format that closely resembles Snapchat’s own stories, allowing users to share ephemeral media with their followers.

A month ago, Instagram doubled down on this kind of sharing by giving its users the ability to privately share photos and videos that disappear after 24 hours. In addition, Instagram also rolled out live video streaming with an integration that closely resembles Twitter’s Periscope.

Instagram’s head of product Kevin Weil has been quite open about the fact that these features aren’t exactly original to the service. “Sometimes good ideas are good ideas,” he told Variety last month when quizzed about the fact that Instagram’s private photo sharing looks a lot like Snapchat’s. “It’s a feature that makes sense to people.”

And copying is working for Instagram, one might add. Not only has the overall number of users been growing, the new features are also getting significant traction: More than 100 million people are using Instagram Stories every day, according to data released by the service in November.

Popular on Variety

More Digital

  • Netflix-logo-N-icon

    Netflix Is Testing Human-Curated 'Collections'

    Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in. Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and [...]

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

  • Tim Connolly - Quibi

    Quibi Head of Partnerships and Advertising Tim Connolly Departs

    Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the mobile TV subscription startup founded by Jeffrey Katzenberg. Connolly’s exit comes eight months ahead of Quibi’s planned April 2020 debut. A Quibi rep declined to comment on his departure, which was first reported by Business [...]

More From Our Brands

Access exclusive content