×

In the Future, You May Watch the Super Bowl on a Shape-Shifting TV

Come Sunday, football fans across the U.S. are going to flock to the biggest screen in their house to watch the game of the year unfold. Quite a few may even use the occasion to justify buying a new and even bigger TV set.

However, for some consumers, size already isn’t everything. Fast forward a few years, and you may find yourself in completely different living spaces, with different needs and desires. “The home viewing environment and the way consumers watch TV is constantly evolving,” Samsung’s home entertainment marketing SVP Dave Das recently told Variety. “We can only imagine how they are going to be watching the big game 10 years from now.”

Some of Samsung’s researchers have already been working on new TV design concepts that could one day completely change how we buy and possibly even watch TVs. The company displayed some of that work at the Consumer Electronics Show in Las Vegas earlier this year, with a focus on modular display tiles that can be bought separately and then combined to a variety of shapes.

“For instance, consumers can upgrade to a larger size TV in the future without having to replace their existing TV,” said Das. “They can just add on more screens  and even scale the aspect ratio depending upon the content from 21:9 to 16:9.”

Part of the demonstration at CES also included the ability of displays to automatically adjust their size based on the aspect radio of a video — think of it as a kind of Transformer television. Said Das: “These displays can go from a 16:9 screen ratio to a 21:9 screen, simply by splitting the screen into two parts and reassembling on the sides when you decide to watch a wide-screen video like a movie.”

Of course, companies like Samsung tend to display all kinds of concept products at trade shows, and most of them never become a finished product. A display that automatically changes its size may seem far-fetched. But the concept of modular displays that can be bought over time, and then assembled to a TV screen based on one’s personal needs and budget, is intriguing.

To be fair, Samsung isn’t the first company to explore modular TVs. Set-top maker NDS, which has since become part of Cisco, already showed off a slightly less-polished version of this idea back in 2012. But the fact that one of the biggest manufacturers of TV sets in the world is exploring the same concepts goes to show that TVs may look very different in the future.

More Digital

  • Devin Nunes

    Devin Nunes Files $250 Million Defamation Lawsuit Against Twitter

    U.S. Rep. Devin Nunes filed a $250 million defamation lawsuit against Twitter on Monday, alleging that he has been the victim of hundreds of hate-filled tweets. The suit also takes aim at Liz Mair, a Republican communications consultant who has attacked Nunes on Twitter, and the anonymous accounts “Devin Nunes’ Mom” and “Devin Nunes’ Cow.” [...]

  • Reed Hastings Netflix

    Netflix Won't Be Part of Apple's Video Service, CEO Reed Hastings Confirms

    Netflix CEO Reed Hastings confirmed at a press event in Los Angeles Monday that his company won’t be taking part in Apple’s upcoming video service. “Apple is a great company,” Hastings said. However, Netflix wanted to control its experience within its own app, which is why it wasn’t working with Apple. “We have chosen not [...]

  • mark Beaven

    If Spotify Is Holding Town Halls for Songwriters, They Must Be Open (Guest Column)

    Earlier this month, Amazon, Google, SiriusXM and Spotify challenged the Copyright Royalty Board’s decision to increase the compulsory mechanical rates paid to songwriters by 44% over the next five years. The streamers have come under fierce criticism for the move, which they claim is over the complexities of the CRB’s rules but is widely assumed [...]

  • iHeartMedia Promotes Angel Aristone to Executive

    iHeartMedia Promotes Angel Aristone to Executive VP of Communications

    Angel Aristone has been promoted to executive vice president of communications for iHeartMedia, the company announced today. According to the announcement, Aristone will continue to position iHeart as a media and entertainment leader through proactive strategic communication efforts on both a local and national level. She will also continue to oversee media relations and external [...]

  • UFC 235 Mixed Martial Arts, Las

    All UFC Pay-Per-View Events Moving to ESPN+ Exclusively in U.S. Through 2025

    The UFC — in a major jump to digital away from traditional pay TV — inked an expanded pact with ESPN under which all of the mixed martial arts promoter’s pay-per-view events will be available exclusively on ESPN+ in the U.S. for the next seven years. Under the agreement, the ESPN+ subscription streaming service will [...]

More From Our Brands

Access exclusive content