You will be redirected back to your article in seconds

ILMxLab Wants to Turn Movies Like ‘Star Wars’ Into Portals for Virtual Worlds

Lucasfilm’s ILMxLab wants to turn “Star Wars” and other movies into portals for destinations that can be visited with virtual and augmented reality headsets, executives said during a panel at the Virtual Reality Intelligence conference Wednesday. “We are thinking very heavily about creating a dynamic destination where stories flow through,” said ILMxLab Executive Creative Director John Gaeta.

Star Wars in particular had uniquely captivated the imagination of audiences ever since the first movie nearly 40 years ago, he said. “People were so compelled by that universe that they wanted to get inside of it.”

ILMxLab has been experimenting with various forms of mixed and virtual reality for some time now. The lab unveiled a first preview of a Star Wars-themed VR experience dubbed “Trials of Tatooine” earlier this year,  and announced in July that it was working on a Darth Vader VR experience directed by David S. Goyer. In addition, ILMxLab is also working on a short film about migration with Alejandro Gonzalez Inarritu.

Vicki Dobbs Beck, Executive in Charge at ILMxLAB, said Thursday that earlier experiments like “Trials of Tatooine” helped the lab to figure out some of the rules of storytelling in the new medium.

“Pacing was one of the important learnings,” she said. Especially audiences that are new to VR need some time to settle in, and are quickly overwhelmed if they are confronted with too many things at the same time. “People will literally shut out something,” she said. “They will shut out voice-over, they will shut out certain cues.”

ILMxLab has also been experimenting a lot with augmented and mixed reality. At Sundance earlier this year, the lab debuted a mix reality installation called Holo-Cinema that allowed multiple people at the same time to explore a room full of holographic characters. The big lesson from that was that social is a powerful force for mixed reality, said Gaeta. “It’s full immersion, but with your friends — I think that’s what we are all gonna do.”

More Digital

  • IGTV-Landscape

    Instagram's IGTV Adds Support for Horizontal Videos — but Still No Monetization

    Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original design that allowed only vertical video– to now support horizontally oriented videos as well. It’s a change that bows to the [...]

  • Facebook Logo

    Facebook Took Down 2.2 Billion Fake Accounts in Q1

    Facebook saw a huge jump of bots trying to create fake accounts during the first quarter, with the company revealing Thursday that it took down 2.19 billion such accounts over the first three months of this year. “We’ve seen a steep increase in the creation of abusive, fake accounts on Facebook in the last six [...]

  • Netflix Unveils Lonely Island Musical Tribute

    Netflix Unveils Lonely Island Musical Tribute to Jose Canseco, Mark McGwire

    The Lonely Island comedy troupe has dropped a half-hour Netflix special featuring a musical tribute to baseball greats Jose Canseco and Mark McGwire. “The Lonely Island Presents: The Unauthorized Bash Brothers Experience” features Andy Samberg and Akiva Schaffer as the former Oakland Athletics teammates who became known as “the Bash Brothers” for their prowess at [...]

  • Rotten Tomatoes

    Rotten Tomatoes Revamps Movie Audience Scores to Focus on Verified Ticket Buyers

    Rotten Tomatoes is dramatically changing its Audience Score methodology for movies: The site’s standard user rating will now reflect only moviegoers who can prove they’ve bought a ticket to see it in a theater. It’s another troll-fighting move by Rotten Tomatoes, designed to curb coordinated “review bombs” aimed at pushing down the Audience Score for [...]

  • New Handheld Console Playdate Has a

    New Handheld Console Playdate Has a Crank and 12 Games

    Portland-based Panic has a shiny new game console, called Playdate, and a slew of new games to go with it, the developer announced Wednesday via Twitter. Playdate is a bright yellow, handheld console with a black and white screen and a crank— no not for power, this little crank has functionality in some games for [...]

  • BBC Studios Names Anna Cronin Digital

    BBC Studios Names Anna Cronin Digital Content Director (EXCLUSIVE)

    Anna Cronin has been upped to director of digital content at BBC Studios, a new role at the production and distribution arm of the U.K. pubcaster. The position is within BBC Studios’ content partnerships division, which oversees the company’s programming and IP partnerships. Cronin will work with U.K. and international partners, and notably those in [...]

More From Our Brands

Access exclusive content