×
You will be redirected back to your article in seconds

iHeartRadio Launches Its Spotify Competitor, Powered by Napster

iHeartRadio launched its on-demand music service in beta Thursday, promising paying users unlimited streaming access to full albums and millions of songs. The on-demand service is powered by Napster, the music service that until recently was known as Rhapsody in the United States.

iHeartRadio’s on-demand service, dubbed iHeartRadio All Access, is available on Android and iOS devices for a monthly fee of $9.99. In addition, iHeartRadio is also launching a commercial-free version of its existing personalized radio service called iHeartRadio Plus for $4.99 a month. Both services are scheduled to become available on the desktop next month.

iHeartRadio’s upcoming on-demand music service is being powered by Napster, both companies announced Thursday. The cooperation gives iHeartRadio a way to quickly launch an on-demand service while helping Napster to grow its B2B business.

Napster CEO Mike Davis told Variety earlier this week that his company has seen its B2B business grow much faster than its direct-to-consumer business, with a lot of growth coming from partnerships with carriers like Sprint in the U.S. and Telefonica in Brazil.

However, Napster isn’t ready to become a dedicated white-label platform for other company’s music services just yet. “We have a very robust B2C business,” Davis said. And even with its iHeartRadio partnership, the company is keeping some brand equity: The service’s full-length name isn”iHeartRadio All Access powered by Napster.”

As for iHeartRadio, launching a subscription service is as much about taking on Spotify as it is a defensive move against Pandora, which is set to launch its own on-demand tier any day now.

iHeartRadio will promote the service through the 852 local radio stations its parent company iHeartMedia owns across the country in the hopes of convincing traditional radio listeners to sign up for a subscription plan. However, there’s little guarantee that these audiences actually do want to pay for streaming music.

iHeart competitor Cumulus tried to do the same through a partnership with Rdio last year, but ended up writing off millions because radio listeners simply didn’t bite.

 

 

More Digital

  • The Frontier

    Conecta Fiction: Project Pitches Prizes Passed Out in Pamplona

    On Wednesday evening the Spanish city of Pamplona was overrun, not by bulls, but by hopeful TV creators who had spent the early week pitching their projects at Conecta Fiction, and who anxiously waited to find out the titles which would take home silverware. Meanwhile, “Monzón,” a Disney-Pampa-Incaa production portraying the tragic violence of Argentine [...]

  • YouTube logo

    Why Splitting Up YouTube Is a Terrible Idea

    Facing mounting pressure over failures to protect children from inappropriate content, Google is reportedly considering a number of changes to its video sharing site YouTube. The Wall Street Journal reported Wednesday that one of the ideas circulated internally was to effectively split up YouTube, and spin out all children’s content into the existing YouTube Kids [...]

  • Niantic's Harry Potter: Wizards Unite Game

    ‘Harry Potter: Wizards Unite’ to Launch This Week

    “Pokemon Go” maker Niantic is getting ready to launch its next big game: “Harry Potter: Wizards Unite” is set to launch in June 21, the company revealed in a tweet this week. The worldwide launch of Harry Potter: Wizards Unite begins this Friday, June 21! Keep your eyes peeled and wand ready for more information [...]

  • google podcast creator program

    Google, PRX Unveil Second Slate of Their Podcasts Creator Program (EXCLUSIVE)

    Roughly a year after first unveiling its podcasts creator program, Google is renewing its commitment to train budding podcasters. Together with public radio and podcast distributor PRX, Google has chosen 6 podcasters from around the world to participate in the next round of the creator program. The podcasts included in the second cohort are “37 [...]

  • Camila Cabello

    Camila Cabello Reveals Podcast Obsessions, Teases New Album at Cannes Lions

    Camila Cabello was the featured speaker at a Tuesday afternoon panel at Cannes Lions, the annual gathering of marketing, design and entertainment professionals in the south of France. Joined by Spotify chief content officer Dawn Ostroff, the talk, moderated by Variety editor Shirley Halperin, was centered around the theme of the golden age of sound [...]

  • Meg Whitman and Jeffrey Katzenberg

    Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say

    Quibi, the ambitious short-form video venture from Jeffrey Katzenberg and CEO Meg Whitman, has sold $100 million in upfront ad inventory with six advertisers ahead of its April 2020 debut. Advertisers that have committed ad spending to Quibi include Google, Procter & Gamble, PepsiCo, Walmart, Progressive and AB InBev, according to the company. The $100 [...]

  • China's iQIYI Signs Content, Channel Pact

    China's iQIYI Signs Content, Channel Pact With Malaysia's Astro

    Astro Malaysia, Malaysia’s leading pay-TV operator, has struck a strategic agreement with Chinese streaming platform iQIYI. Astro obtains the exclusive rights to deliver iQIYI content on TV, on-demand and via OTT in Malaysia. It will launch the first iQIYI-branded channel comprising iQIYI’s extensive slate of original content from drama to variety shows and movies. Astro [...]

More From Our Brands

Access exclusive content