×
You will be redirected back to your article in seconds

‘I Spy,’ ‘My Favorite Martian,’ Other Classic TV Shows Now Available to Rent Online

TV distributor Peter Rodgers Organization launches direct-to-consumer site with 17 series

Can decades-old TV shows make the leap to new business models?

Classic series including “I Spy” starring Bill Cosby, “My Favorite Martian” and “The Adventures of Black Beauty” are available to rent for 99 cents per episode from a new service launched by Peter Rodgers Organization, a distributor of TV and films.

The company this week launched PROClassicTV.com, a transactional streaming site offering every episode from 17 different series without any commercials. Shows on offer include “The Rifleman”, “Tarzan,” “Celebrity Bowling,” “The Cisco Kid,” “Hopalong Cassidy” and “Acapulco H.E.A.T.”

“They’re all shows that are recognizable brands,” said Steve Rodgers, CEO of the Peter Rodgers Organization. “The idea wasn’t to offer shows you haven’t see for 30 years.”

Many of the shows on PROClassicTV.com are available on Hulu’s subscription VOD service, and the company also has syndication deals with networks MeTV, Retro TV and NBC’s Cozi TV. But, according to Rodgers, no other platform has every single episode.

The company launched a direct-to-consumer business, after four decades in the syndication game, because Steve Rodgers believes it will be a more profitable venture than ad-supported digital distribution. On Hulu, for example, the company’s content gets 700,000 to 1 million views every 90 days on Hulu. With PROClassicTV.com, instead of getting a share of advertising revenue, the company will get a dollar per epsiode.

“Since this company really represents the copyright owners, or their estates or families… it’s our job to maximize the revenue for these properties,” he said.

Peter Rodgers Organization, which was founded in 1976 by Steve Rodgers’ father, worked with New York-based Zype to develop PROClassicTV.com from scratch. Zype is now working on an app for the service that will extend the service to Apple iOS, Roku and Amazon Fire TV devices, according to Rodgers.

To promote the launch of the website, the company plans a TV marketing campaign running on Retro TV, MeTV and Cozi. Down the road, PROClassicTV.com expects to offer bundled discount pricing for an entire season, and Rodgers said additional TV titles will be added to the site.

“We’ve seen a lot of changes in our business,” Rodgers said. “In the 90s was the big cable boom. And it looks like online is what’s really happening now.”

More Digital

  • Facebook's CEO Mark Zuckerberg delivers a

    Facebook Reportedly Gave Tech Companies Access to User Data Beyond Disclosures

    Facebook gave tech companies like Amazon, Spotify, and Microsoft more access to user data than the company had previously disclosed. According to a New York Times report, the special arrangements were discovered in internal Facebook documents that track partnerships and were acquired by the Times. The report states that Facebook gave Netflix and Spotify access [...]

  • Eros Now Launches Quickie Original Strand

    Eros Now Launches Quickie Original Strand With 'Date Gone Wrong' (EXCLUSIVE)

    “Date Gone Wrong” is the first of a slate of original short-format video series being produced at Eros Now, the Indian streaming service operated by Eros International. The company plans about 50 series launches in 2019 in its Quickie strand, as part of its recently hinted-at strategy of launching 100 new series on the platform. [...]

  • Oath - Yahoo - AOL -

    Verizon Is Officially Killing the 'Oath' Name

    Oath, we hardly knew ye. Less than two years after Verizon unveiled Oath as the name for the merged AOL-Yahoo internet group, the telco announced that the name will be discontinued, with Oath to be renamed the “Verizon Media Group” as of Jan. 8, 2019. Oath has been a disappointment for Verizon: The telco spent nearly $10 [...]

  • Quibi - Tim Connolly - Jim

    Jeffrey Katzenberg's Quibi Adds Ex-Hulu Execs Tim Connolly, Jim O'Gorman to Management Team

    Quibi, the mobile-TV startup led by Jeffrey Katzenberg and CEO Meg Whitman, has tapped several Hulu alums among its latest hires. Tim Connolly, formerly senior VP of partnerships and distribution at Hulu, has joined Quibi as head of partnerships and advertising. Jim O’Gorman, previously Hulu’s SVP of talent and organization, is now head of talent and [...]

  • European Union Placeholder

    Europe, Hollywood Hail Landmark E.U. Territorial Licensing Agreement

    Industry organizations and major companies in Europe and Hollywood welcomed Tuesday a high-level European Union agreement that in large part preserves producers’ ability to sell movies and TV shows on an exclusive territory-by-territory basis. Territorial licensing is a financial backbone of the film and TV business in Europe. Recognition of such licensing came last Thursday in [...]

  • Crunchyroll Kun Gao - Joanne Waage

    Crunchyroll Co-Founder Kun Gao Moves Into Advisory Role, Joanne Waage Heads Anime Service as GM

    Kun Gao, co-founder and former general manager of Crunchyroll, has stepped aside from day-to-day management of the anime-streaming service, which is now led by general manager Joanne Waage. According to a Crunchyroll statement, Gao remains “very much involved” with the service as an adviser and is “continuing to work on several projects.” In addition, Gao [...]

  • Charter Communications logo

    Charter Reaches $174 Million Settlement on Internet-Throttling Fraud Suit

    Charter Communications agreed to a settlement valued at $174.2 million to resolve a lawsuit alleging the U.S.’s second-biggest cable operator defrauded broadband customers by failing to deliver promised internet speeds. According to the terms of the settlement with the New York Attorney General’s Office, Charter will pay $62.5 million in direct refunds to 700,000 active broadband [...]

More From Our Brands

Access exclusive content