×
You will be redirected back to your article in seconds

‘Halo 5: Guardians’ Reality TV Show in the Works

Microsoft Studios’ “Halo 5: Guardians” sci-fi video game is set to become the basis of a reality-competition eSports series.

Microsoft Studios’ 343 Industries, developer of the blockbuster “Halo” first-person shooter series, has struck a deal with TV production company Pilgrim Media Group to develop the show. The partners did not reveal an expected premiere date, nor have they lined up TV or digital distribution deals for the series at this point.

The deal for the “Halo 5: Guardians” show is the first project to emerge from the joint initiative of Pilgrim Media, Lionsgate and video-game league ESL to create and distribute original eSports entertainment content for TV and digital platforms. Previously, Lionsgate made an equity investment in Pilgrim Media last year.

Since first launching in 2001, the “Halo” franchise has generated more than $5 billion in worldwide sales to date. According to 343 Industries, eSports is a key pillar of “Halo 5: Guardians,” featured in such events as the Halo World Championship and the Halo Championship Series (HCS), where top North American and European teams compete on a weekly basis.

“We continue to be blown away by the sheer excitement surrounding eSports,” said Craig Piligian, CEO of Pilgrim. “Esports and ‘Halo’ fans are exceedingly passionate about gaming and devoted to their favorite titles and franchises — they are exactly the kind of audience we want to produce for.”

Kiki Wolfkill, 343 Industries’ studio head of Halo Transmedia, added that the reality series “will bring the intensity and extreme competition of ‘Halo 5: Guardians’ eSports to a television audience. There is no better partner than Pilgrim to give our fans insight into the world of ‘Halo’ eSports.”

Peter Levin, Lionsgate president of interactive ventures and games, and Steven Roberts, executive chairman of ESL North America, helped broker the deal with 343 Industries.

Esports has been a fast-growing and exceedingly popular pastime for video-game fans worldwide. The segment is projected to generate $493 million in revenue for 2016, growing to $1.1 billion by 2019, according to research firm NewZoo. The number of eSports enthusiasts is expected to grow from 148 million this year to 345 million by 2019, NewZoo predicts.

Companies that have made moves to capitalize on the popularity of eSports include Turner and WME-IMG, which teamed up to form ELeague; Amazon, which acquired video-game internet broadcaster Twitch; and Activision Blizzard, which bought Major League Gaming earlier this year.

More Digital

  • Hiccup (Jay Baruchel) and his Night

    ‘How to Train Your Dragon: The Hidden World’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, DreamWorks Animation claims the top spot in spending for the second week in a row with “How to Train Your Dragon: The Hidden World.” Ads placed for the fantasy film had an estimated media value [...]

  • ‘Tomorrow and Thereafter,’ ‘Diane Has the

    MyFrenchFilmFestival Prizes ‘Tomorrow and Thereafter,’ ‘Diane Has the Right Shape’

    Actress-director Noémie Lvovsky’s “Tomorrow And Thereafter,” a heartfelt homage to the director’s own mother, and Fabien Gorgeart’s “Diane Has the Right Shape,” about one woman’s surrogate motherhood, both won big at the 2019 UniFrance MyFrenchFilmFestival which skewed female in its winners and viewership, making particularly notable inroads into South East Asia and Latin America. Opening [...]

  • soundcloud-logo

    SoundCloud Launches Tool to Distribute Music to Other Streaming Services

    SoundCloud today announced a new distribution tool that enables artists to distribute their music to other streaming services. The feature, currently in open beta the service’s Pro and Pro Unlimited platforms, means that artists can upload their music to SoundCloud competitors including Apple Music, Amazon Music, Spotify and Instagram. “Creators using the SoundCloud Premier distribution feature keep [...]

  • Alison Meyer - Whistle

    Whistle Taps Refinery29's Alison Meyer as VP of Marketing

    Whistle has hired Alison Meyer, previously with female-focused Refinery29, to head up brand-marketing solutions for the male-centric digital media player. As VP of marketing at New York-based Whistle, Meyer will lead partnership marketing for the company’s slate of original programming and branded content. She reports to Whistle president and COO Michael Cohen. Meyer’s appointment comes on [...]

  • Snapchat - NHL Highlights

    Snapchat Expands NHL Pact to Add Hockey Highlights, Curated Stories

    Snapchat is adding more action from the ice under a new multiyear deal with the National Hockey League. The NHL, in association with Disney Streaming Services, is delivering a new weekly highlights show on Snapchat recapping the top 10 plays of the previous week and will produce Curated Our Stories on the platform for select games [...]

  • Hulu Adds Another Interactive Ad: This

    Hulu Adds Another Interactive Ad: This One Lets You Get Offers Via Email

    Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep Number, the manufacturer of the bed with an adjustable mattress, that has run on Hulu for the past several weeks allows viewers to request [...]

More From Our Brands

Access exclusive content