In the weekly show, set to premiere April 20 on Go90, three young dancers will vie for a cash prize of $5,000 in a series of freestyle and choreography-based challenges. It’s the third original production for Go90 from DanceOn, which has made an agreement with Verizon to produce 25 original series.
Verizon has been investing millions to procure content for Go90, as it strives to gain traction among users and advertisers. Its highest-profile pickup so far is “The Runner” competition series from Ben Affleck and Matt Damon. In addition, Verizon forged a joint venture with Hearst to launch digital-video channels for Go90 starting this spring.
Season one of “Dance-Off Juniors,” comprising ten 20-minute episodes, is hosted by Devon Werkheiser (Nickelodeon’s “Ned’s Declassified School Survival Guide”). Contestants will perform routines by choreographer and Internet star Matt Steffanina (currently appearing in CBS’ “The Amazing Race”), in a series of solo and group-based challenges.
Steffanina, who has 3.3 million subscribers to his YouTube channel, also serves as mentor and judge, alongside Todrick Hall (MTV’s “Todrick”), actress-dancer Alyson Stoner (“Step Up” film franchise) and dancer-choreographer Ladia Yates (who has performed with artists including Missy Elliott and Janelle Monae).
“We have so many talented kids in our network, we realized our next step was to produce a mobile-first competition series for them,” said DanceOn CEO Amanda Taylor.
“Dance-Off Juniors” follows Go90’s previous launch of DanceOn-produced series “Every Single Step,” a choreography competition series exec produced by Nigel Lythgoe (Fox’s “So You Think You Can Dance”), and “Chachi’s World,” a docu-series about dancer Chachi Gonzales (winner of MTV’s “America’s Best Dance Crew”).
“Dance-Off Juniors” is exec produced by Kristin Campbell-Taylor and Emily Sinclair.
DanceOn, which claims to have more than 30 million subscribers across multiple platforms, was co-founded by Amanda Taylor, Madonna, Guy Oseary and Machinima chairman Allen DeBevoise. Investors include DeBevoise, AMC Networks, Third Wave Ventures, Plus Capital and Luminari Capital.